{"podcast":{"title":"SEO in 2026","slug":"seo-in-2026-4529445","podcast_index_feed_id":4529445,"rss_url":"https://feeds.captivate.fm/seo-in-2022/","website_url":"https://majestic.com/seo-in-2026","image_url":"https://artwork.captivate.fm/f9827f4f-a5c9-4780-a08f-fa84e4994340/2026-podcast-cover-david.jpg","author":"Majestic.com","episode_count":500,"summary":"SEO is continuing to change at an alarming pace. And yet, in some sense, the principles of good SEO remain the same. Hello, and welcome to SEO in 2026 – a significant repository of current thinking from many of the world’s leading SEOs. We're pleased to be able to welcome you to the fifth book and fifth series in this podcast, now well and truly an annual tradition, brought to you by Majestic. “How people search has seen a bigger shift in the last 12 months than the last 12 years, and this makes SEOin2026 a must-read for anyone working in the industry. Majestic has brought together 117 of the SEO industry's brightest minds to share their insights into what matters, and what doesn't, to continue to drive growth with organic search during a period of massive uncertainty, and the book should be seen as a valuable reference point to keep your strategy on the right track.” JAMES BROCKBANK Managing Director and Founder, Digitaloft “I highly recommend that every SEO professional set aside a couple of days for SEOin2026. You'll thank me for helping you plan your year effectively. I'm extremely grateful to have the opportunity to work alongside some of the world's leading SEO champions.” N…","last_synced_at":null,"page_url":"https://stenobird.com/podcast/seo-in-2026-4529445"},"episode":{"title":"Show AI crawlers what you want them to see – with Arnout Hellemans","slug":"show-ai-crawlers-what-you-want-them-to-see-with-arnout-hellemans","published_at":"2026-05-05T08:00:00+00:00","page_url":"https://stenobird.com/podcast/seo-in-2026-4529445/show-ai-crawlers-what-you-want-them-to-see-with-arnout-hellemans","show_page_url":"https://stenobird.com/podcast/seo-in-2026-4529445","url":"https://majestic.com/seo-in-2026/arnout-hellemans","audio_url":"https://episodes.captivate.fm/episode/1eb97414-926b-4691-bdc0-5600c286361d.mp3","summary":"Arnout Hellemans advises that you don’t have to provide AI crawlers with full access to all of your content. Arnout says: “People really need to look at their technical setup. With that, I mean the rendered version versus the raw HTML – especially with a lot of AI crawlers not rendering yet, and also because I've seen a lot of discrepancies in that area.” Is the rendered version typically quite different for different search engines? “As with a lot of things in SEO, it depends. Sometimes, when websites are built using JavaScript frameworks, the content is actually different in the raw HTML versus the rendered HTML. Titles might be different. There might not be schema markup, there might be different headings, etc., because those can be changed by the execution of JavaScript. That can severely impact the discoverability of your page.”","meta_description":"Arnout Hellemans advises that you don’t have to provide AI crawlers with full access to all of your content. Arnout says: “People really need to look at t…","key_points":[],"chapters":[],"topics":[],"duration_seconds":898,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/seo-in-2026-4529445/episodes/show-ai-crawlers-what-you-want-them-to-see-with-arnout-hellemans/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/seo-in-2026-4529445/show-ai-crawlers-what-you-want-them-to-see-with-arnout-hellemans.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}