{"podcast":{"title":"SEO in 2026","slug":"seo-in-2026-4529445","podcast_index_feed_id":4529445,"rss_url":"https://feeds.captivate.fm/seo-in-2022/","website_url":"https://majestic.com/seo-in-2026","image_url":"https://artwork.captivate.fm/f9827f4f-a5c9-4780-a08f-fa84e4994340/2026-podcast-cover-david.jpg","author":"Majestic.com","episode_count":500,"summary":"SEO is continuing to change at an alarming pace. And yet, in some sense, the principles of good SEO remain the same. Hello, and welcome to SEO in 2026 – a significant repository of current thinking from many of the world’s leading SEOs. We're pleased to be able to welcome you to the fifth book and fifth series in this podcast, now well and truly an annual tradition, brought to you by Majestic. “How people search has seen a bigger shift in the last 12 months than the last 12 years, and this makes SEOin2026 a must-read for anyone working in the industry. Majestic has brought together 117 of the SEO industry's brightest minds to share their insights into what matters, and what doesn't, to continue to drive growth with organic search during a period of massive uncertainty, and the book should be seen as a valuable reference point to keep your strategy on the right track.” JAMES BROCKBANK Managing Director and Founder, Digitaloft “I highly recommend that every SEO professional set aside a couple of days for SEOin2026. You'll thank me for helping you plan your year effectively. I'm extremely grateful to have the opportunity to work alongside some of the world's leading SEO champions.” N…","last_synced_at":null,"page_url":"https://stenobird.com/podcast/seo-in-2026-4529445"},"episode":{"title":"SEO is not dying, but bad SEO is - Krešimir Ćorluka","slug":"seo-is-not-dying-but-bad-seo-is-kre-imir-orluka","published_at":"2026-05-06T08:00:00+00:00","page_url":"https://stenobird.com/podcast/seo-in-2026-4529445/seo-is-not-dying-but-bad-seo-is-kre-imir-orluka","show_page_url":"https://stenobird.com/podcast/seo-in-2026-4529445","url":"https://majestic.com/seo-in-2026/additional-insights/kresimir-corluka","audio_url":"https://episodes.captivate.fm/episode/299344b4-7901-4802-88e0-f207960052ae.mp3","summary":"Krešimir Ćorluka shares that SEO is not dying, but bad SEO most certainly is. Talking points include: What is bad SEO? What doesn’t work anymore? What fundamentals work now? Where are SEOs confused with what works now? How do you learn and stay on top of what works now? How do you futureproof your future success? A lot of the stuff the average SEO has been doing has had the wrong fundamentals. Technical SEO, backlinking and good content is more important than ever. But, most SEOs weren't doing these things right so now they're confused with what LLMs expect of us. This stuff works and jumping on every new technique is killing your SEO gains, especially like the stuff we've seen with listicles, Reddit SEO, trying to manipulate Quora etc. Do the fundamentals right and only then can we go on to experimenting.","meta_description":"Krešimir Ćorluka shares that SEO is not dying, but bad SEO most certainly is. Talking points include: What is bad SEO? What doesn’t work anymore? What fun…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1060,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/seo-in-2026-4529445/episodes/seo-is-not-dying-but-bad-seo-is-kre-imir-orluka/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/seo-in-2026-4529445/seo-is-not-dying-but-bad-seo-is-kre-imir-orluka.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}