{"podcast":{"title":"SEO in 2026","slug":"seo-in-2026-4529445","podcast_index_feed_id":4529445,"rss_url":"https://feeds.captivate.fm/seo-in-2022/","website_url":"https://majestic.com/seo-in-2026","image_url":"https://artwork.captivate.fm/f9827f4f-a5c9-4780-a08f-fa84e4994340/2026-podcast-cover-david.jpg","author":"Majestic.com","episode_count":500,"summary":"SEO is continuing to change at an alarming pace. And yet, in some sense, the principles of good SEO remain the same. Hello, and welcome to SEO in 2026 – a significant repository of current thinking from many of the world’s leading SEOs. We're pleased to be able to welcome you to the fifth book and fifth series in this podcast, now well and truly an annual tradition, brought to you by Majestic. “How people search has seen a bigger shift in the last 12 months than the last 12 years, and this makes SEOin2026 a must-read for anyone working in the industry. Majestic has brought together 117 of the SEO industry's brightest minds to share their insights into what matters, and what doesn't, to continue to drive growth with organic search during a period of massive uncertainty, and the book should be seen as a valuable reference point to keep your strategy on the right track.” JAMES BROCKBANK Managing Director and Founder, Digitaloft “I highly recommend that every SEO professional set aside a couple of days for SEOin2026. You'll thank me for helping you plan your year effectively. I'm extremely grateful to have the opportunity to work alongside some of the world's leading SEO champions.” N…","last_synced_at":null,"page_url":"https://stenobird.com/podcast/seo-in-2026-4529445"},"episode":{"title":"Raise your editorial standards – with Alex Moss","slug":"raise-your-editorial-standards-with-alex-moss","published_at":"2026-04-23T08:00:00+00:00","page_url":"https://stenobird.com/podcast/seo-in-2026-4529445/raise-your-editorial-standards-with-alex-moss","show_page_url":"https://stenobird.com/podcast/seo-in-2026-4529445","url":"https://majestic.com/seo-in-2026/alex-moss","audio_url":"https://episodes.captivate.fm/episode/00802526-4a77-4747-b6b5-bb99136ef70d.mp3","summary":"One way that you can compete with other sites that are relying too heavily on AI is to raise your editorial standards, explains Alex Moss. Alex says : “Be concise and raise the game of your editorial standards.” Why is being concise more important nowadays? “Machines, LLMs, and agents are all ingesting content using tokenization. The more tokenization that's used, the more processing power is required. It’s almost like the content version of site performance and site speed. If there's a slow-loading site, it's going to take a while for people to load, which might impact UX and other metrics like CTR. But when it comes to content, content for content’s sake was a bit of an old, grey hat technique of just scaling content and doing any old thing to get as much exposure, and as many keywords, as possible. Now, being too detailed doesn't always help. Don't blabber on too much, is the informal way of saying it. Often (especially with tech or startup sites), you go to the About page, read four sentences, and you still don't know what they do. They use very colourful, fluffy, and salesy words to impress the human. Right now, though, the audience is not just a human; machines are the audience as well. They're ingesting that content, and they don't get sold by that kind of language. They get sold by direct language: things that get to the point, answer the questions, and solve a problem. That is the direction content should be going. We've let ourselves down over the last few years by lowering the standards of editorial in general, so that anyone can make content for content's sake. Now, this will take away content mediocrity and raise those standards – not just in general everyday content, but also for journalistic editorial content online. They will have to adapt to higher sta…","meta_description":"One way that you can compete with other sites that are relying too heavily on AI is to raise your editorial standards, explains Alex Moss. Alex says : “Be…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1372,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/seo-in-2026-4529445/episodes/raise-your-editorial-standards-with-alex-moss/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/seo-in-2026-4529445/raise-your-editorial-standards-with-alex-moss.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}