{"podcast":{"title":"SEO in 2026","slug":"seo-in-2026-4529445","podcast_index_feed_id":4529445,"rss_url":"https://feeds.captivate.fm/seo-in-2022/","website_url":"https://majestic.com/seo-in-2026","image_url":"https://artwork.captivate.fm/f9827f4f-a5c9-4780-a08f-fa84e4994340/2026-podcast-cover-david.jpg","author":"Majestic.com","episode_count":500,"summary":"SEO is continuing to change at an alarming pace. And yet, in some sense, the principles of good SEO remain the same. Hello, and welcome to SEO in 2026 – a significant repository of current thinking from many of the world’s leading SEOs. We're pleased to be able to welcome you to the fifth book and fifth series in this podcast, now well and truly an annual tradition, brought to you by Majestic. “How people search has seen a bigger shift in the last 12 months than the last 12 years, and this makes SEOin2026 a must-read for anyone working in the industry. Majestic has brought together 117 of the SEO industry's brightest minds to share their insights into what matters, and what doesn't, to continue to drive growth with organic search during a period of massive uncertainty, and the book should be seen as a valuable reference point to keep your strategy on the right track.” JAMES BROCKBANK Managing Director and Founder, Digitaloft “I highly recommend that every SEO professional set aside a couple of days for SEOin2026. You'll thank me for helping you plan your year effectively. I'm extremely grateful to have the opportunity to work alongside some of the world's leading SEO champions.” N…","last_synced_at":null,"page_url":"https://stenobird.com/podcast/seo-in-2026-4529445"},"episode":{"title":"Put your best foot forward with consistent data – with Kaspar Szymanski","slug":"put-your-best-foot-forward-with-consistent-data-with-kaspar-szymanski","published_at":"2026-05-07T08:00:00+00:00","page_url":"https://stenobird.com/podcast/seo-in-2026-4529445/put-your-best-foot-forward-with-consistent-data-with-kaspar-szymanski","show_page_url":"https://stenobird.com/podcast/seo-in-2026-4529445","url":"https://majestic.com/seo-in-2026/kaspar-szymanski","audio_url":"https://episodes.captivate.fm/episode/406bd6b0-e5df-4b46-a843-1b8c34ad699d.mp3","summary":"One of the ways that AI engines struggle with determining a brand’s topical relevance and authority is when they encounter inconsistent data, highlights Kaspar Szymanski. Kaspar says: “My tip is about data consistency, which is a topic that is very close to my heart.” How do you ensure data consistency in 2026? “Some people may not consider this to be the most innovative or popular concept, and it’s certainly not a buzzword making the rounds nowadays. However, data consistency differentiates the companies and brands that are really successful in competitive environments from those that try to catch onto the latest buzzword or bandwagon, promising a silver bullet in an industry where silver bullets are few and far between. Data consistency is ensured when we make sure that all the data points towards the desired landing pages that we wish to be indexed, reindexed, and ranked within Google. It's important to remind ourselves that Google is, and will remain for the foreseeable future, the dominant force in the industry. Particularly for those YMYL companies and companies that deal in retail, with Q4 coming up, it's not too late to work on that. For these companies, it is most important that their websites, their stock, and their products get crawled and re-crawled on a regular basis, so they can put their best foot forward in order to generate relevant converting traffic – more than anything else.”","meta_description":"One of the ways that AI engines struggle with determining a brand’s topical relevance and authority is when they encounter inconsistent data, highlights K…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1048,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/seo-in-2026-4529445/episodes/put-your-best-foot-forward-with-consistent-data-with-kaspar-szymanski/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/seo-in-2026-4529445/put-your-best-foot-forward-with-consistent-data-with-kaspar-szymanski.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}