{"podcast":{"title":"SEO in 2026","slug":"seo-in-2026-4529445","podcast_index_feed_id":4529445,"rss_url":"https://feeds.captivate.fm/seo-in-2022/","website_url":"https://majestic.com/seo-in-2026","image_url":"https://artwork.captivate.fm/f9827f4f-a5c9-4780-a08f-fa84e4994340/2026-podcast-cover-david.jpg","author":"Majestic.com","episode_count":500,"summary":"SEO is continuing to change at an alarming pace. And yet, in some sense, the principles of good SEO remain the same. Hello, and welcome to SEO in 2026 – a significant repository of current thinking from many of the world’s leading SEOs. We're pleased to be able to welcome you to the fifth book and fifth series in this podcast, now well and truly an annual tradition, brought to you by Majestic. “How people search has seen a bigger shift in the last 12 months than the last 12 years, and this makes SEOin2026 a must-read for anyone working in the industry. Majestic has brought together 117 of the SEO industry's brightest minds to share their insights into what matters, and what doesn't, to continue to drive growth with organic search during a period of massive uncertainty, and the book should be seen as a valuable reference point to keep your strategy on the right track.” JAMES BROCKBANK Managing Director and Founder, Digitaloft “I highly recommend that every SEO professional set aside a couple of days for SEOin2026. You'll thank me for helping you plan your year effectively. I'm extremely grateful to have the opportunity to work alongside some of the world's leading SEO champions.” N…","last_synced_at":null,"page_url":"https://stenobird.com/podcast/seo-in-2026-4529445"},"episode":{"title":"Monitor, test, and adjust – with Julia-Carolin Zeng","slug":"monitor-test-and-adjust-with-julia-carolin-zeng","published_at":"2026-06-01T08:00:00+00:00","page_url":"https://stenobird.com/podcast/seo-in-2026-4529445/monitor-test-and-adjust-with-julia-carolin-zeng","show_page_url":"https://stenobird.com/podcast/seo-in-2026-4529445","url":"https://majestic.com/seo-in-2026/julia-carolin-zeng","audio_url":"https://episodes.captivate.fm/episode/f9cd5934-9fb4-4d40-9c8a-3e18518b8f04.mp3","summary":"Julia-Carolin Zeng shares some of the key areas that you should be continually monitoring in order to know what to adjust. Julia says: “Monitoring, testing, and adjusting. The search landscape will keep on changing. What we've seen so far in 2025 is nothing yet.” How is the search landscape continuing to change? “Right now, the buzzword in SEO is the ‘great decoupling’, where we see impressions going up and clicks going down. I see it more as a democratisation of the search landscape, with new players in the field now. Google is suddenly getting a lot of competition because people don’t just perform their searches on Google or Bing anymore, as they did historically. There are now all these LLMs out there like ChatGPT, Perplexity, Claude, etc. Google has expanded the AI overviews. They've rolled out AI Mode. I've also suddenly seen quite a significant amount of traffic from Yahoo for some of my clients. We don't yet know where that's coming from. Then there's still DuckDuckGo and Ecosia out there. However, ChatGPT seems to have become the big competitor to Google, even though the actions and searches that are performed in those places aren't exactly equivalent. We've seen a democratisation there, because Google is not the default for everything related to search anymore.”","meta_description":"Julia-Carolin Zeng shares some of the key areas that you should be continually monitoring in order to know what to adjust. Julia says: “Monitoring, testin…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1124,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/seo-in-2026-4529445/episodes/monitor-test-and-adjust-with-julia-carolin-zeng/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/seo-in-2026-4529445/monitor-test-and-adjust-with-julia-carolin-zeng.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}