{"podcast":{"title":"SEO in 2026","slug":"seo-in-2026-4529445","podcast_index_feed_id":4529445,"rss_url":"https://feeds.captivate.fm/seo-in-2022/","website_url":"https://majestic.com/seo-in-2026","image_url":"https://artwork.captivate.fm/f9827f4f-a5c9-4780-a08f-fa84e4994340/2026-podcast-cover-david.jpg","author":"Majestic.com","episode_count":500,"summary":"SEO is continuing to change at an alarming pace. And yet, in some sense, the principles of good SEO remain the same. Hello, and welcome to SEO in 2026 – a significant repository of current thinking from many of the world’s leading SEOs. We're pleased to be able to welcome you to the fifth book and fifth series in this podcast, now well and truly an annual tradition, brought to you by Majestic. “How people search has seen a bigger shift in the last 12 months than the last 12 years, and this makes SEOin2026 a must-read for anyone working in the industry. Majestic has brought together 117 of the SEO industry's brightest minds to share their insights into what matters, and what doesn't, to continue to drive growth with organic search during a period of massive uncertainty, and the book should be seen as a valuable reference point to keep your strategy on the right track.” JAMES BROCKBANK Managing Director and Founder, Digitaloft “I highly recommend that every SEO professional set aside a couple of days for SEOin2026. You'll thank me for helping you plan your year effectively. I'm extremely grateful to have the opportunity to work alongside some of the world's leading SEO champions.” N…","last_synced_at":null,"page_url":"https://stenobird.com/podcast/seo-in-2026-4529445"},"episode":{"title":"Maintain traffic through local SEO – with Cathryn Stormont","slug":"maintain-traffic-through-local-seo-with-cathryn-stormont","published_at":"2026-05-14T08:00:00+00:00","page_url":"https://stenobird.com/podcast/seo-in-2026-4529445/maintain-traffic-through-local-seo-with-cathryn-stormont","show_page_url":"https://stenobird.com/podcast/seo-in-2026-4529445","url":"https://majestic.com/seo-in-2026/cathryn-stormont","audio_url":"https://episodes.captivate.fm/episode/e8c89da7-47e7-4184-8941-d3138b5f9145.mp3","summary":"Cathryn Stormont shares that good local SEO can still provide a lot of traffic. Cathryn says: “Focus on local SEO. With AI overviews and AI Mode dominating the SERPs, it's really important to focus on local SEO to try and maintain a certain level of traffic volume.” Is this more relevant for certain types of businesses? “There are businesses where their content is very much informational, like solicitors or accountants, where their blog content is being picked up by AI overviews dominating that space, which means their traffic volumes are starting to decrease. We're seeing that in lots of different sectors. However, they have a local edge. They have a local office, and it's those local searches where people are looking for ‘solicitors in Brighton’, where the AI overviews are not being shown as much. It’s typically around 40% for those versus about 90% for informational-led content. There's an opportunity to try and maximise that element, your local SEO, to try and get more traffic and keep that traffic up as much as you can.”","meta_description":"Cathryn Stormont shares that good local SEO can still provide a lot of traffic. Cathryn says: “Focus on local SEO. With AI overviews and AI Mode dominatin…","key_points":[],"chapters":[],"topics":[],"duration_seconds":846,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/seo-in-2026-4529445/episodes/maintain-traffic-through-local-seo-with-cathryn-stormont/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/seo-in-2026-4529445/maintain-traffic-through-local-seo-with-cathryn-stormont.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}