{"podcast":{"title":"SEO in 2026","slug":"seo-in-2026-4529445","podcast_index_feed_id":4529445,"rss_url":"https://feeds.captivate.fm/seo-in-2022/","website_url":"https://majestic.com/seo-in-2026","image_url":"https://artwork.captivate.fm/f9827f4f-a5c9-4780-a08f-fa84e4994340/2026-podcast-cover-david.jpg","author":"Majestic.com","episode_count":500,"summary":"SEO is continuing to change at an alarming pace. And yet, in some sense, the principles of good SEO remain the same. Hello, and welcome to SEO in 2026 – a significant repository of current thinking from many of the world’s leading SEOs. We're pleased to be able to welcome you to the fifth book and fifth series in this podcast, now well and truly an annual tradition, brought to you by Majestic. “How people search has seen a bigger shift in the last 12 months than the last 12 years, and this makes SEOin2026 a must-read for anyone working in the industry. Majestic has brought together 117 of the SEO industry's brightest minds to share their insights into what matters, and what doesn't, to continue to drive growth with organic search during a period of massive uncertainty, and the book should be seen as a valuable reference point to keep your strategy on the right track.” JAMES BROCKBANK Managing Director and Founder, Digitaloft “I highly recommend that every SEO professional set aside a couple of days for SEOin2026. You'll thank me for helping you plan your year effectively. I'm extremely grateful to have the opportunity to work alongside some of the world's leading SEO champions.” N…","last_synced_at":null,"page_url":"https://stenobird.com/podcast/seo-in-2026-4529445"},"episode":{"title":"Leverage digital PR to unlock AI search visibility – with Annabelle Sacher","slug":"leverage-digital-pr-to-unlock-ai-search-visibility-with-annabelle-sacher","published_at":"2026-04-24T08:00:00+00:00","page_url":"https://stenobird.com/podcast/seo-in-2026-4529445/leverage-digital-pr-to-unlock-ai-search-visibility-with-annabelle-sacher","show_page_url":"https://stenobird.com/podcast/seo-in-2026-4529445","url":"https://majestic.com/seo-in-2026/annabelle-sacher","audio_url":"https://episodes.captivate.fm/episode/e5f02b1b-40d0-483e-a6e6-e7b02f44bf0b.mp3","summary":"Annabelle Sacher shares that digital PR is one of the most powerful keys you can use to unlock the door to AI search visibility in 2026. Annabelle says: “As we move into 2026, it's clear that AI search strategy needs to become a core focus for us as SEOs. We know that the search landscape is evolving really, really fast. While, currently, AI only makes up a small percentage of the search landscape, it's growing – and it's growing quickly. One of the biggest unlocks/most powerful levers in this new era is digital PR (and I'm not just saying that because I'm a little biased). While general industry consensus suggests that platforms like YouTube, Reddit, and Wikipedia are the most heavily cited by AI systems (which is not untrue), what my peers and I are increasingly noticing across the industry is that features in high-quality, topic-relevant, authoritative publications are having a significant impact on AI-driven search visibility. I'm noticing a really clear trend through my work with clients: AI systems are prioritising credible and relevant media placements, and those are being served more and more frequently in AI-generated responses. This is a really big opportunity for brands to tackle the new world of AI search. If you want to future-proof your SEO strategy, it's key that you invest in digital PR that earns mentions and backlinks from trusted voices in your niche. It's not only going to build more broad brand authority, but position your content, brand, and products to be surfaced by AI – which might very well become the dominant mode of search.”","meta_description":"Annabelle Sacher shares that digital PR is one of the most powerful keys you can use to unlock the door to AI search visibility in 2026. Annabelle says: “…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1004,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/seo-in-2026-4529445/episodes/leverage-digital-pr-to-unlock-ai-search-visibility-with-annabelle-sacher/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/seo-in-2026-4529445/leverage-digital-pr-to-unlock-ai-search-visibility-with-annabelle-sacher.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}