{"podcast":{"title":"SEO in 2026","slug":"seo-in-2026-4529445","podcast_index_feed_id":4529445,"rss_url":"https://feeds.captivate.fm/seo-in-2022/","website_url":"https://majestic.com/seo-in-2026","image_url":"https://artwork.captivate.fm/f9827f4f-a5c9-4780-a08f-fa84e4994340/2026-podcast-cover-david.jpg","author":"Majestic.com","episode_count":500,"summary":"SEO is continuing to change at an alarming pace. And yet, in some sense, the principles of good SEO remain the same. Hello, and welcome to SEO in 2026 – a significant repository of current thinking from many of the world’s leading SEOs. We're pleased to be able to welcome you to the fifth book and fifth series in this podcast, now well and truly an annual tradition, brought to you by Majestic. “How people search has seen a bigger shift in the last 12 months than the last 12 years, and this makes SEOin2026 a must-read for anyone working in the industry. Majestic has brought together 117 of the SEO industry's brightest minds to share their insights into what matters, and what doesn't, to continue to drive growth with organic search during a period of massive uncertainty, and the book should be seen as a valuable reference point to keep your strategy on the right track.” JAMES BROCKBANK Managing Director and Founder, Digitaloft “I highly recommend that every SEO professional set aside a couple of days for SEOin2026. You'll thank me for helping you plan your year effectively. I'm extremely grateful to have the opportunity to work alongside some of the world's leading SEO champions.” N…","last_synced_at":null,"page_url":"https://stenobird.com/podcast/seo-in-2026-4529445"},"episode":{"title":"Improve retention and conversion through App Store Optimization – with Filipa Serra Gaspar","slug":"improve-retention-and-conversion-through-app-store-optimization-with-filipa-serra-gaspar","published_at":"2026-05-26T08:00:00+00:00","page_url":"https://stenobird.com/podcast/seo-in-2026-4529445/improve-retention-and-conversion-through-app-store-optimization-with-filipa-serra-gaspar","show_page_url":"https://stenobird.com/podcast/seo-in-2026-4529445","url":"https://majestic.com/seo-in-2026/filipa-serra-gaspar","audio_url":"https://episodes.captivate.fm/episode/4336cae0-a4b8-4146-801c-5f44152a43e0.mp3","summary":"One of the non-traditional platforms for SEO is app stores, and this is an opportunity that Filipa Serra Gaspar wishes to highlight. Filipa says: “This year, you should be considering App Store Optimization. Now, in the AI era, it is really important to be in a good position everywhere on the web – not only on traditional search engines. I'm talking about ASO because app stores should not be left behind. You should be doing ASO as part of your activities. Of course, it only applies if the website that you are working on also has an app. If you have an app, this is 100% something that you should be looking at.” Should you create an app just for the additional opportunity to drive traffic into your ecosystem? “It really depends on the area your website is in. I've mainly been working with e-commerce, and I would say the benefits of having an app are quite significant, but it really depends on where you are operating. You shouldn't create an app just for the sake of it, obviously – only if it really makes sense for the business.”","meta_description":"One of the non-traditional platforms for SEO is app stores, and this is an opportunity that Filipa Serra Gaspar wishes to highlight. Filipa says: “This ye…","key_points":[],"chapters":[],"topics":[],"duration_seconds":967,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/seo-in-2026-4529445/episodes/improve-retention-and-conversion-through-app-store-optimization-with-filipa-serra-gaspar/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/seo-in-2026-4529445/improve-retention-and-conversion-through-app-store-optimization-with-filipa-serra-gaspar.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}