{"podcast":{"title":"SEO in 2026","slug":"seo-in-2026-4529445","podcast_index_feed_id":4529445,"rss_url":"https://feeds.captivate.fm/seo-in-2022/","website_url":"https://majestic.com/seo-in-2026","image_url":"https://artwork.captivate.fm/f9827f4f-a5c9-4780-a08f-fa84e4994340/2026-podcast-cover-david.jpg","author":"Majestic.com","episode_count":500,"summary":"SEO is continuing to change at an alarming pace. And yet, in some sense, the principles of good SEO remain the same. Hello, and welcome to SEO in 2026 – a significant repository of current thinking from many of the world’s leading SEOs. We're pleased to be able to welcome you to the fifth book and fifth series in this podcast, now well and truly an annual tradition, brought to you by Majestic. “How people search has seen a bigger shift in the last 12 months than the last 12 years, and this makes SEOin2026 a must-read for anyone working in the industry. Majestic has brought together 117 of the SEO industry's brightest minds to share their insights into what matters, and what doesn't, to continue to drive growth with organic search during a period of massive uncertainty, and the book should be seen as a valuable reference point to keep your strategy on the right track.” JAMES BROCKBANK Managing Director and Founder, Digitaloft “I highly recommend that every SEO professional set aside a couple of days for SEOin2026. You'll thank me for helping you plan your year effectively. I'm extremely grateful to have the opportunity to work alongside some of the world's leading SEO champions.” N…","last_synced_at":null,"page_url":"https://stenobird.com/podcast/seo-in-2026-4529445"},"episode":{"title":"Get the press talking because AI will be listening – with James Brockbank","slug":"get-the-press-talking-because-ai-will-be-listening-with-james-brockbank","published_at":"2026-04-27T08:00:00+00:00","page_url":"https://stenobird.com/podcast/seo-in-2026-4529445/get-the-press-talking-because-ai-will-be-listening-with-james-brockbank","show_page_url":"https://stenobird.com/podcast/seo-in-2026-4529445","url":"https://majestic.com/seo-in-2026/james-brockbank","audio_url":"https://episodes.captivate.fm/episode/3052f5f8-8cbc-4690-80c1-c33e0def5827.mp3","summary":"One of the key reasons why you should be embracing digital PR in 2026 is that AI pays a keen ear to what the press is saying. James says: “You need to be earning press mentions if you want your brand to be recommended by AI-powered search.” Why do you suggest press mentions over other content online? “When I talk about AI-powered search, I'm talking about Google's AI overviews and AI Mode, but also the AI chatbots like ChatGPT and those sorts of platforms. They disproportionately pull their sources from trusted and authoritative sources: third-party mentions on the web. It just so happens that a large percentage of those are what we would class as press publications. It's all rooted in the idea that you can't be recommended as the best if you're the only person who's saying it. When AI-powered platforms are making summaries and recommendations, they're pulling from a multitude of sources, almost for validation that you should be recommended. One of the most effective ways to do that is to get mentioned in the right way in press publications.”","meta_description":"One of the key reasons why you should be embracing digital PR in 2026 is that AI pays a keen ear to what the press is saying. James says: “You need to be…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1062,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/seo-in-2026-4529445/episodes/get-the-press-talking-because-ai-will-be-listening-with-james-brockbank/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/seo-in-2026-4529445/get-the-press-talking-because-ai-will-be-listening-with-james-brockbank.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}