{"podcast":{"title":"SEO in 2026","slug":"seo-in-2026-4529445","podcast_index_feed_id":4529445,"rss_url":"https://feeds.captivate.fm/seo-in-2022/","website_url":"https://majestic.com/seo-in-2026","image_url":"https://artwork.captivate.fm/f9827f4f-a5c9-4780-a08f-fa84e4994340/2026-podcast-cover-david.jpg","author":"Majestic.com","episode_count":500,"summary":"SEO is continuing to change at an alarming pace. And yet, in some sense, the principles of good SEO remain the same. Hello, and welcome to SEO in 2026 – a significant repository of current thinking from many of the world’s leading SEOs. We're pleased to be able to welcome you to the fifth book and fifth series in this podcast, now well and truly an annual tradition, brought to you by Majestic. “How people search has seen a bigger shift in the last 12 months than the last 12 years, and this makes SEOin2026 a must-read for anyone working in the industry. Majestic has brought together 117 of the SEO industry's brightest minds to share their insights into what matters, and what doesn't, to continue to drive growth with organic search during a period of massive uncertainty, and the book should be seen as a valuable reference point to keep your strategy on the right track.” JAMES BROCKBANK Managing Director and Founder, Digitaloft “I highly recommend that every SEO professional set aside a couple of days for SEOin2026. You'll thank me for helping you plan your year effectively. I'm extremely grateful to have the opportunity to work alongside some of the world's leading SEO champions.” N…","last_synced_at":null,"page_url":"https://stenobird.com/podcast/seo-in-2026-4529445"},"episode":{"title":"Focus on the things that are hurting your brand - with David Iwanow","slug":"focus-on-the-things-that-are-hurting-your-brand-with-david-iwanow","published_at":"2026-05-20T08:00:00+00:00","page_url":"https://stenobird.com/podcast/seo-in-2026-4529445/focus-on-the-things-that-are-hurting-your-brand-with-david-iwanow","show_page_url":"https://stenobird.com/podcast/seo-in-2026-4529445","url":"https://majestic.com/seo-in-2026/additional-insights/leo-poitevin","audio_url":"https://episodes.captivate.fm/episode/86d58b3c-0afc-48b7-bcd4-6d1b70d0dd07.mp3","summary":"David Iwanow shares how to focus on the things that are hurting your brand. Discussion points include: What is typically hurting brand and revenue now? What is genAI? How do you track genAI success? How do you obtain genAI guidance? What tools do you use an why? How do you incorporate this into an overarching content strategy? What industries does this impact the most? How will this continue to evolve?","meta_description":"David Iwanow shares how to focus on the things that are hurting your brand. Discussion points include: What is typically hurting brand and revenue now? Wh…","key_points":[],"chapters":[],"topics":[],"duration_seconds":933,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/seo-in-2026-4529445/episodes/focus-on-the-things-that-are-hurting-your-brand-with-david-iwanow/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/seo-in-2026-4529445/focus-on-the-things-that-are-hurting-your-brand-with-david-iwanow.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}