{"podcast":{"title":"SEO in 2026","slug":"seo-in-2026-4529445","podcast_index_feed_id":4529445,"rss_url":"https://feeds.captivate.fm/seo-in-2022/","website_url":"https://majestic.com/seo-in-2026","image_url":"https://artwork.captivate.fm/f9827f4f-a5c9-4780-a08f-fa84e4994340/2026-podcast-cover-david.jpg","author":"Majestic.com","episode_count":500,"summary":"SEO is continuing to change at an alarming pace. And yet, in some sense, the principles of good SEO remain the same. Hello, and welcome to SEO in 2026 – a significant repository of current thinking from many of the world’s leading SEOs. We're pleased to be able to welcome you to the fifth book and fifth series in this podcast, now well and truly an annual tradition, brought to you by Majestic. “How people search has seen a bigger shift in the last 12 months than the last 12 years, and this makes SEOin2026 a must-read for anyone working in the industry. Majestic has brought together 117 of the SEO industry's brightest minds to share their insights into what matters, and what doesn't, to continue to drive growth with organic search during a period of massive uncertainty, and the book should be seen as a valuable reference point to keep your strategy on the right track.” JAMES BROCKBANK Managing Director and Founder, Digitaloft “I highly recommend that every SEO professional set aside a couple of days for SEOin2026. You'll thank me for helping you plan your year effectively. I'm extremely grateful to have the opportunity to work alongside some of the world's leading SEO champions.” N…","last_synced_at":null,"page_url":"https://stenobird.com/podcast/seo-in-2026-4529445"},"episode":{"title":"Focus on the strategies that scale – with Montserrat Cano","slug":"focus-on-the-strategies-that-scale-with-montserrat-cano","published_at":"2026-05-15T08:00:00+00:00","page_url":"https://stenobird.com/podcast/seo-in-2026-4529445/focus-on-the-strategies-that-scale-with-montserrat-cano","show_page_url":"https://stenobird.com/podcast/seo-in-2026-4529445","url":"https://majestic.com/seo-in-2026/montserrat-cano","audio_url":"https://episodes.captivate.fm/episode/eaf8f9f1-2495-413e-9c4a-ac7e7f6d9672.mp3","summary":"For Montserrat Cano, the key elements to include in your 2026 strategy are the parts that scale. Montserrat says: “In 2026, SEOs should stay grounded and focus on those strategies that scale across global markets, instead of chasing every single AI-related shiny object.” What are the strategies that scale across global markets? “The strategies I'm referring to are those strategies that reflect your business values, your business objectives, and everything that you've been trying to do. I would use AI as a helper, as something that will actually help achieve those business objectives in your target market and with your target audiences. It is really important at this moment in time because, from what I can see, artificial intelligence is actually evolving at a pace faster than most individuals and companies can adapt to. I understand that the hype is so big and the temptation is very strong to jump on to every single AI strategy that comes out and gets published, and use every single AI tool, but all of this can only be useful if you think about what you actually need to do, and why you need to use those strategies, tactics, AI tools, etc. When it comes to global businesses, the adoption of AI is quite different across global markets. According to McKinsey, in Europe, the UK is leading the way with AI adoption. It's used in many different areas, including marketing, sales, and the public sector. Whereas in other markets, such as Denmark and Belgium, AI is mostly being used in automation. It's important to bear this in mind because your target users may not even be using Perplexity, or they are using Perplexity, AI Mode or AI overviews for different reasons. They may just be validating their answers, but what are they validating their answers with? Research what your use…","meta_description":"For Montserrat Cano, the key elements to include in your 2026 strategy are the parts that scale. Montserrat says: “In 2026, SEOs should stay grounded and…","key_points":[],"chapters":[],"topics":[],"duration_seconds":868,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/seo-in-2026-4529445/episodes/focus-on-the-strategies-that-scale-with-montserrat-cano/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/seo-in-2026-4529445/focus-on-the-strategies-that-scale-with-montserrat-cano.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}