{"podcast":{"title":"SEO in 2026","slug":"seo-in-2026-4529445","podcast_index_feed_id":4529445,"rss_url":"https://feeds.captivate.fm/seo-in-2022/","website_url":"https://majestic.com/seo-in-2026","image_url":"https://artwork.captivate.fm/f9827f4f-a5c9-4780-a08f-fa84e4994340/2026-podcast-cover-david.jpg","author":"Majestic.com","episode_count":500,"summary":"SEO is continuing to change at an alarming pace. And yet, in some sense, the principles of good SEO remain the same. Hello, and welcome to SEO in 2026 – a significant repository of current thinking from many of the world’s leading SEOs. We're pleased to be able to welcome you to the fifth book and fifth series in this podcast, now well and truly an annual tradition, brought to you by Majestic. “How people search has seen a bigger shift in the last 12 months than the last 12 years, and this makes SEOin2026 a must-read for anyone working in the industry. Majestic has brought together 117 of the SEO industry's brightest minds to share their insights into what matters, and what doesn't, to continue to drive growth with organic search during a period of massive uncertainty, and the book should be seen as a valuable reference point to keep your strategy on the right track.” JAMES BROCKBANK Managing Director and Founder, Digitaloft “I highly recommend that every SEO professional set aside a couple of days for SEOin2026. You'll thank me for helping you plan your year effectively. I'm extremely grateful to have the opportunity to work alongside some of the world's leading SEO champions.” N…","last_synced_at":null,"page_url":"https://stenobird.com/podcast/seo-in-2026-4529445"},"episode":{"title":"Embrace change and test relentlessly – with Yordan Dimitrov","slug":"embrace-change-and-test-relentlessly-with-yordan-dimitrov","published_at":"2026-05-29T08:00:00+00:00","page_url":"https://stenobird.com/podcast/seo-in-2026-4529445/embrace-change-and-test-relentlessly-with-yordan-dimitrov","show_page_url":"https://stenobird.com/podcast/seo-in-2026-4529445","url":"https://majestic.com/seo-in-2026/yordan-dimitrov","audio_url":"https://episodes.captivate.fm/episode/1662d6d6-48c8-42ba-8828-353faeabf9aa.mp3","summary":"Yordan Dimitrov shares that you need to accept constant change in the world of SEO. Just because something works well today doesn’t mean that you shouldn’t be trying to improve it for tomorrow. Yordan says: “Embrace change and test relentlessly.” Is there any type of change that we're most likely to have to embrace? “In the last 12 months, there has been so much change within the SEO industry, from AI Mode to AI overviews, dramatically changing how people discover content and brands. We've moved way past the 10 blue links, and people are shifting towards AI-driven answers, zero-click results, and new discovery platforms. To succeed, you need to put yourself into the customer's shoes and explore ways of accessing the tools that are coming up in order to do better testing. It also means putting yourself into your customer’s journey and thinking, ‘Does my brand appear in those AI-powered results? Is my content being cited? How does the format change, and what do I need to do to make sure that I remain visible?’”","meta_description":"Yordan Dimitrov shares that you need to accept constant change in the world of SEO. Just because something works well today doesn’t mean that you shouldn’…","key_points":[],"chapters":[],"topics":[],"duration_seconds":896,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/seo-in-2026-4529445/episodes/embrace-change-and-test-relentlessly-with-yordan-dimitrov/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/seo-in-2026-4529445/embrace-change-and-test-relentlessly-with-yordan-dimitrov.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}