{"podcast":{"title":"SEO in 2026","slug":"seo-in-2026-4529445","podcast_index_feed_id":4529445,"rss_url":"https://feeds.captivate.fm/seo-in-2022/","website_url":"https://majestic.com/seo-in-2026","image_url":"https://artwork.captivate.fm/f9827f4f-a5c9-4780-a08f-fa84e4994340/2026-podcast-cover-david.jpg","author":"Majestic.com","episode_count":500,"summary":"SEO is continuing to change at an alarming pace. And yet, in some sense, the principles of good SEO remain the same. Hello, and welcome to SEO in 2026 – a significant repository of current thinking from many of the world’s leading SEOs. We're pleased to be able to welcome you to the fifth book and fifth series in this podcast, now well and truly an annual tradition, brought to you by Majestic. “How people search has seen a bigger shift in the last 12 months than the last 12 years, and this makes SEOin2026 a must-read for anyone working in the industry. Majestic has brought together 117 of the SEO industry's brightest minds to share their insights into what matters, and what doesn't, to continue to drive growth with organic search during a period of massive uncertainty, and the book should be seen as a valuable reference point to keep your strategy on the right track.” JAMES BROCKBANK Managing Director and Founder, Digitaloft “I highly recommend that every SEO professional set aside a couple of days for SEOin2026. You'll thank me for helping you plan your year effectively. I'm extremely grateful to have the opportunity to work alongside some of the world's leading SEO champions.” N…","last_synced_at":null,"page_url":"https://stenobird.com/podcast/seo-in-2026-4529445"},"episode":{"title":"Do some testing – with Andrew Cock-Starkey","slug":"do-some-testing-with-andrew-cock-starkey","published_at":"2026-05-28T08:00:00+00:00","page_url":"https://stenobird.com/podcast/seo-in-2026-4529445/do-some-testing-with-andrew-cock-starkey","show_page_url":"https://stenobird.com/podcast/seo-in-2026-4529445","url":"https://majestic.com/seo-in-2026/andrew-cock-starkey","audio_url":"https://episodes.captivate.fm/episode/e65d6f6f-368a-4a58-80cd-48c6e98c4d8f.mp3","summary":"One of the keys to continually enhancing your SEO performance is to keep on testing, shares Andrew Cock-Starkey. Andrew says: “Test, test, test. Test a lot. Test lots of different things. Do some testing. How do you know what to test? “You don't want to test everything. What I normally advise is testing what your customers use, or what your target customers use. I used to work with a company where the boss would come and say, ‘This doesn't work, the website looks awful on my computer,’ but we couldn't work out what was going on. We were testing all these things, checking in different browsers, and checking on different devices. Eventually, I went into their office, and they were using an extremely old version of Internet Explorer (not even Edge), and they had the magnification set to 150%.","meta_description":"One of the keys to continually enhancing your SEO performance is to keep on testing, shares Andrew Cock-Starkey. Andrew says: “Test, test, test. Test a lo…","key_points":[],"chapters":[],"topics":[],"duration_seconds":997,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/seo-in-2026-4529445/episodes/do-some-testing-with-andrew-cock-starkey/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/seo-in-2026-4529445/do-some-testing-with-andrew-cock-starkey.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}