{"podcast":{"title":"SEO in 2026","slug":"seo-in-2026-4529445","podcast_index_feed_id":4529445,"rss_url":"https://feeds.captivate.fm/seo-in-2022/","website_url":"https://majestic.com/seo-in-2026","image_url":"https://artwork.captivate.fm/f9827f4f-a5c9-4780-a08f-fa84e4994340/2026-podcast-cover-david.jpg","author":"Majestic.com","episode_count":500,"summary":"SEO is continuing to change at an alarming pace. And yet, in some sense, the principles of good SEO remain the same. Hello, and welcome to SEO in 2026 – a significant repository of current thinking from many of the world’s leading SEOs. We're pleased to be able to welcome you to the fifth book and fifth series in this podcast, now well and truly an annual tradition, brought to you by Majestic. “How people search has seen a bigger shift in the last 12 months than the last 12 years, and this makes SEOin2026 a must-read for anyone working in the industry. Majestic has brought together 117 of the SEO industry's brightest minds to share their insights into what matters, and what doesn't, to continue to drive growth with organic search during a period of massive uncertainty, and the book should be seen as a valuable reference point to keep your strategy on the right track.” JAMES BROCKBANK Managing Director and Founder, Digitaloft “I highly recommend that every SEO professional set aside a couple of days for SEOin2026. You'll thank me for helping you plan your year effectively. I'm extremely grateful to have the opportunity to work alongside some of the world's leading SEO champions.” N…","last_synced_at":null,"page_url":"https://stenobird.com/podcast/seo-in-2026-4529445"},"episode":{"title":"Bring together your traditional, digital, and brand PR – with Charlotte Crowther","slug":"bring-together-your-traditional-digital-and-brand-pr-with-charlotte-crowther","published_at":"2026-04-30T08:00:00+00:00","page_url":"https://stenobird.com/podcast/seo-in-2026-4529445/bring-together-your-traditional-digital-and-brand-pr-with-charlotte-crowther","show_page_url":"https://stenobird.com/podcast/seo-in-2026-4529445","url":"https://majestic.com/seo-in-2026/charlotte-crowther","audio_url":"https://episodes.captivate.fm/episode/42081fe5-bd6f-4920-a283-64979c49e7f6.mp3","summary":"In the previous tip, Eva Cheng shares the value of combining social and content with digital PR. Charlotte Crowther adds to that by also incorporating traditional PR. Charlotte says: “Don't ignore digital and brand PR. They are becoming really entwined with SEO, GEO, and LLMs. Ignoring branded digital PR is going to have a large impact on your visibility, particularly as we're seeing a move towards a zero-click world.” What are the differences between traditional, digital, and brand PR? Where are they blurring, and where do they remain separate? “Back when marketing first started, we thought of marketing as an entire piece, and traditional PR fed into that. With the rise of SEO, particularly in the early 2000s, there came a brand-new side of things, which was link building. That has since morphed into what many of us now know as digital PR. However, we've been seeing a blurring of the lines. We can no longer look at traditional PR (newspapers, radio, TV) and digital PR (online content) as two separate things because a brand is living and breathing. It should be the same message everywhere a consumer sees it. It's making sure that we're working together, making content work as hard as possible for that brand – but also, really importantly, staying true to that brand, true to the brand voice, and true to the brand values so that, no matter where a consumer sees you, everything aligns.”","meta_description":"In the previous tip, Eva Cheng shares the value of combining social and content with digital PR. Charlotte Crowther adds to that by also incorporating tra…","key_points":[],"chapters":[],"topics":[],"duration_seconds":928,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/seo-in-2026-4529445/episodes/bring-together-your-traditional-digital-and-brand-pr-with-charlotte-crowther/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/seo-in-2026-4529445/bring-together-your-traditional-digital-and-brand-pr-with-charlotte-crowther.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}