{"podcast":{"title":"SEO in 2026","slug":"seo-in-2026-4529445","podcast_index_feed_id":4529445,"rss_url":"https://feeds.captivate.fm/seo-in-2022/","website_url":"https://majestic.com/seo-in-2026","image_url":"https://artwork.captivate.fm/f9827f4f-a5c9-4780-a08f-fa84e4994340/2026-podcast-cover-david.jpg","author":"Majestic.com","episode_count":500,"summary":"SEO is continuing to change at an alarming pace. And yet, in some sense, the principles of good SEO remain the same. Hello, and welcome to SEO in 2026 – a significant repository of current thinking from many of the world’s leading SEOs. We're pleased to be able to welcome you to the fifth book and fifth series in this podcast, now well and truly an annual tradition, brought to you by Majestic. “How people search has seen a bigger shift in the last 12 months than the last 12 years, and this makes SEOin2026 a must-read for anyone working in the industry. Majestic has brought together 117 of the SEO industry's brightest minds to share their insights into what matters, and what doesn't, to continue to drive growth with organic search during a period of massive uncertainty, and the book should be seen as a valuable reference point to keep your strategy on the right track.” JAMES BROCKBANK Managing Director and Founder, Digitaloft “I highly recommend that every SEO professional set aside a couple of days for SEOin2026. You'll thank me for helping you plan your year effectively. I'm extremely grateful to have the opportunity to work alongside some of the world's leading SEO champions.” N…","last_synced_at":null,"page_url":"https://stenobird.com/podcast/seo-in-2026-4529445"},"episode":{"title":"Analytics should be core to your SEO strategy in 2026 - Jeremy Horne","slug":"analytics-should-be-core-to-your-seo-strategy-in-2026-jeremy-horne","published_at":"2026-04-22T08:00:00+00:00","page_url":"https://stenobird.com/podcast/seo-in-2026-4529445/analytics-should-be-core-to-your-seo-strategy-in-2026-jeremy-horne","show_page_url":"https://stenobird.com/podcast/seo-in-2026-4529445","url":"https://majestic.com/seo-in-2026/additional-insights/jeremy-horne","audio_url":"https://episodes.captivate.fm/episode/8ad9ec3f-846f-4af3-b549-1562d3780816.mp3","summary":"Jeremy Horne shares that analytics should be core to your SEO strategy in 2026 Talking points include: What is a media mix model? Why should analytics be at the core of a marketing strategy? How do you use analytics to power a marketing strategy? How often should you revisit your analytics in relation to powering your marketing strategy? What metrics are key? What software do you use? How do you work with other marketing departments? How has this changed over the years? How is this likely to continue to change?","meta_description":"Jeremy Horne shares that analytics should be core to your SEO strategy in 2026 Talking points include: What is a media mix model? Why should analytics be…","key_points":[],"chapters":[],"topics":[],"duration_seconds":953,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/seo-in-2026-4529445/episodes/analytics-should-be-core-to-your-seo-strategy-in-2026-jeremy-horne/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/seo-in-2026-4529445/analytics-should-be-core-to-your-seo-strategy-in-2026-jeremy-horne.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}