{"podcast":{"title":"SEO in 2026","slug":"seo-in-2026-4529445","podcast_index_feed_id":4529445,"rss_url":"https://feeds.captivate.fm/seo-in-2022/","website_url":"https://majestic.com/seo-in-2026","image_url":"https://artwork.captivate.fm/f9827f4f-a5c9-4780-a08f-fa84e4994340/2026-podcast-cover-david.jpg","author":"Majestic.com","episode_count":500,"summary":"SEO is continuing to change at an alarming pace. And yet, in some sense, the principles of good SEO remain the same. Hello, and welcome to SEO in 2026 – a significant repository of current thinking from many of the world’s leading SEOs. We're pleased to be able to welcome you to the fifth book and fifth series in this podcast, now well and truly an annual tradition, brought to you by Majestic. “How people search has seen a bigger shift in the last 12 months than the last 12 years, and this makes SEOin2026 a must-read for anyone working in the industry. Majestic has brought together 117 of the SEO industry's brightest minds to share their insights into what matters, and what doesn't, to continue to drive growth with organic search during a period of massive uncertainty, and the book should be seen as a valuable reference point to keep your strategy on the right track.” JAMES BROCKBANK Managing Director and Founder, Digitaloft “I highly recommend that every SEO professional set aside a couple of days for SEOin2026. You'll thank me for helping you plan your year effectively. I'm extremely grateful to have the opportunity to work alongside some of the world's leading SEO champions.” N…","last_synced_at":null,"page_url":"https://stenobird.com/podcast/seo-in-2026-4529445"},"episode":{"title":"Amidst all the changes, stay focussed on your numbers – with Kyle Rushton McGregor","slug":"amidst-all-the-changes-stay-focussed-on-your-numbers-with-kyle-rushton-mcgregor","published_at":"2026-06-02T08:00:00+00:00","page_url":"https://stenobird.com/podcast/seo-in-2026-4529445/amidst-all-the-changes-stay-focussed-on-your-numbers-with-kyle-rushton-mcgregor","show_page_url":"https://stenobird.com/podcast/seo-in-2026-4529445","url":"https://majestic.com/seo-in-2026/kyle-rushton-mcgregor","audio_url":"https://episodes.captivate.fm/episode/ca239665-8b0f-40c6-8122-9d5e15a1f8c5.mp3","summary":"Kyle Rushton McGregor provides us with a timely reminder to know your numbers, while all the changes happen around us. Kyle says: “SEO is changing, and you need to know your numbers more than ever.” How is it changing, and how do you go about knowing your numbers? “SEO is changing in a variety of different ways, but most importantly, we've got the rise of AI and large language models, and the traffic that's coming from that. Consent is much more pertinent than it used to be (quite rightly so), and we also have Apple’s much more stringent tracking preventions. That all means that you need to understand your numbers: where your traffic is coming from, and what that means in terms of actions and insights. You need to know that to a greater degree than ever before, and you need to take your reporting away from talking about sessions and users and start talking about the things that matter: leads, e-commerce numbers, and all the things that a typical boss would be concerned about. All these different changes mean that you need to be a lot more focussed on the numbers that are occurring and how you can use those numbers to drive actions and make a difference for your clients and your business.”","meta_description":"Kyle Rushton McGregor provides us with a timely reminder to know your numbers, while all the changes happen around us. Kyle says: “SEO is changing, and yo…","key_points":[],"chapters":[],"topics":[],"duration_seconds":961,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/seo-in-2026-4529445/episodes/amidst-all-the-changes-stay-focussed-on-your-numbers-with-kyle-rushton-mcgregor/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/seo-in-2026-4529445/amidst-all-the-changes-stay-focussed-on-your-numbers-with-kyle-rushton-mcgregor.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}