{"podcast":{"title":"Selling From the Heart Podcast","slug":"selling-from-the-heart-podcast-56689","podcast_index_feed_id":56689,"rss_url":"https://feeds.transistor.fm/selling-from-the-heart-podcast","website_url":"https://www.sellingfromtheheart.net/podcasts/selling-from-the-heart-podcast","image_url":"https://img.transistorcdn.com/6V8NQUQUvpi3qob5VkMO1hPpnaWVyc6wUJ5VVj7434I/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8xOTcw/NWMwNmUwYTM4MTNj/OTUwMTkzNzZkYzRj/NGEwMC5qcGc.jpg","author":"Larry Levine, Darrell Amy","episode_count":488,"summary":"Welcome to the Selling From the Heart podcast, your home for authentic, effective, and socially-integrated sales strategies to help you master the art of selling. Join your hosts Darrell Amy and Larry Levine along with some of the world's best sales thought leaders and practitioners as we explore ways to grow your sales.","last_synced_at":"2026-08-01T14:21:07.173861+00:00","page_url":"https://stenobird.com/podcast/selling-from-the-heart-podcast-56689"},"episode":{"title":"Turn Your CRM Into a Revenue Engine—Building Trust, Consistency, and Better Follow-Up featuring Jason Kramer","slug":"turn-your-crm-into-a-revenue-engine-building-trust-consistency-and-better-follow-up-featuring-jason-kramer","published_at":"2026-08-01T07:30:00+00:00","page_url":"https://stenobird.com/podcast/selling-from-the-heart-podcast-56689/turn-your-crm-into-a-revenue-engine-building-trust-consistency-and-better-follow-up-featuring-jason-kramer","show_page_url":"https://stenobird.com/podcast/selling-from-the-heart-podcast-56689","url":"https://share.transistor.fm/s/474ff9da","audio_url":"https://media.transistor.fm/474ff9da/2357e80d.mp3","summary":"Jason Kramer is the Founder and CEO of Cultivize, where he helps businesses transform their CRM systems into engines for sales growth. Working with organizations across multiple countries, Jason specializes in implementing structured, repeatable sales processes that improve lead conversion, strengthen customer relationships, and maximize revenue. A trusted CRM strategist, speaker, and podcast guest, Jason is passionate about helping sales and marketing teams align around smarter systems, better data, and consistent execution that drives measurable results. SHOW SUMMARY What if your CRM became one of your greatest sales assets instead of another administrative task? In this episode of Selling from the Heart, Larry Levine and Darrell Amy welcome Jason Kramer to discuss why CRM success has very little to do with software—and everything to do with mindset, process, accountability, and consistency. Jason explains that many salespeople view CRM as a reporting tool for management when it should be a performance tool that helps them prioritize opportunities, remember important customer details, and consistently follow through on commitments. He shares why even the most advanced technology cannot compensate for an undefined sales process or inconsistent leadership. The conversation also explores the growing role of AI, automation, lead scoring, buying signals, and meeting transcripts. Jason offers practical strategies for reducing administrative work, improving follow-up, and helping sales professionals spend more time doing what matters most—building authentic relationships with their customers. KEY TAKEAWAYS Shift your CRM mindset from reporting to revenue generation. Technology cannot fix a broken or undefined sales process. Consistent follow-up builds trust and protects cus…","meta_description":"Jason Kramer is the Founder and CEO of Cultivize, where he helps businesses transform their CRM systems into engines for sales growth. Working with organi…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2088,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/selling-from-the-heart-podcast-56689/episodes/turn-your-crm-into-a-revenue-engine-building-trust-consistency-and-better-follow-up-featuring-jason-kramer/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/selling-from-the-heart-podcast-56689/turn-your-crm-into-a-revenue-engine-building-trust-consistency-and-better-follow-up-featuring-jason-kramer.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}