{"podcast":{"title":"Screen Australia Podcast","slug":"screen-australia-podcast-228836","podcast_index_feed_id":228836,"rss_url":"https://screenaustralia.libsyn.com/rss","website_url":"https://www.screenaustralia.gov.au/screen-news/","image_url":"https://static.libsyn.com/p/assets/f/0/9/2/f0924e97cef991d516c3140a3186d450/Screen-Australia-Podcast-Show-Art.jpg","author":"Screen Australia","episode_count":148,"summary":"Empowering the Australian screen industry Get the latest insight and explore the biggest industry trends from leading industry professionals, as well as interviews with world-class Australian practitioners. Subscribe to Screen Australia's fortnightly newsletter to receive the latest episode along with show notes and bonus content, as well as the latest agency news, opportunities, funding approvals, and more at www.screenaustralia.gov.au. Feedback can be sent to podcast@screenaustralia.gov.au.","last_synced_at":"2026-06-11T12:19:12.891012+00:00","page_url":"https://stenobird.com/podcast/screen-australia-podcast-228836"},"episode":{"title":"\"Don't think algorithm, think audience\": making data work for you in online content with Nico Lockhart","slug":"don-t-think-algorithm-think-audience-making-data-work-for-you-in-online-content-with-nico-lockhart","published_at":"2025-05-22T07:05:06+00:00","page_url":"https://stenobird.com/podcast/screen-australia-podcast-228836/don-t-think-algorithm-think-audience-making-data-work-for-you-in-online-content-with-nico-lockhart","show_page_url":"https://stenobird.com/podcast/screen-australia-podcast-228836","url":"https://screenaustralia.libsyn.com/dont-think-algorithm-think-audience-making-data-work-for-you-in-online-content","audio_url":"https://traffic.libsyn.com/secure/screenaustralia/Screen-Australia-YouTube-Nico-Lockhart.mp3?dest-id=650843","summary":"Digital content strategist and kids IP specialist Nico Lockhart shares what producers can learn about audience development and content production from YouTube. From the importance of a good thumbnail, why a viral video could take years, how the direct-to-audience model is evolving with its audience, and the parallels between so-called traditional media and online media production, get the lowdown on how YouTube is changing the way audiences engage with screen stories. Resources Learn more about developing kids IP for YouTube with Nico Lockhart via the Kids IP Incubator webinar .","meta_description":"Digital content strategist and kids IP specialist Nico Lockhart shares what producers can learn about audience development and content production from You…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2754,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/screen-australia-podcast-228836/episodes/don-t-think-algorithm-think-audience-making-data-work-for-you-in-online-content-with-nico-lockhart/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/screen-australia-podcast-228836/don-t-think-algorithm-think-audience-making-data-work-for-you-in-online-content-with-nico-lockhart.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}