{"podcast":{"title":"Scrappy ABM","slug":"scrappy-abm-6475637","podcast_index_feed_id":6475637,"rss_url":"https://feeds.captivate.fm/scrappy-abm-pod/","website_url":"https://listen.casted.us/public/210/Scrappy-ABM-623cc20d","image_url":"https://artwork.captivate.fm/6f32aaf2-09b0-4112-90df-a58c6448fa98/Scrappy-ABM-Podcast-Cover.jpg","author":"Mason Cosby","episode_count":279,"summary":"Welcome to Scrappy ABM – your source for groundbreaking approaches to ABM that don't break the bank. ABM shouldn't cost $200K in technology to even get started. If you want to get started with ABM or make your program better without a massive budget, you're in the right place. Each week, you'll hear from some of the brightest minds in the marketing world who are redefining ABM, achieving incredible results with untraditional methods, limited resources, and a whole lot of creativity. This isn't a show about how much you can spend on fancy tech or overhyped tools. Instead, it's about celebrating creative problem-solving and the scrappiness it takes to get ABM right. We'll dive into how these marketing leaders built robust ABM strategies with limited resources, revealing the actionable insights that led to their biggest wins. So, if you're a marketer ready to challenge the status quo, or an entrepreneur looking to scale your business through efficient and effective marketing strategies, Scrappy ABM is the show for you. Get ready to discover ABM strategies that are lean, impactful, and utterly transformative. Remember, it's not about the budget, it's about the mindset. Let's get scrap…","last_synced_at":"2026-07-30T16:18:39.033748+00:00","page_url":"https://stenobird.com/podcast/scrappy-abm-6475637"},"episode":{"title":"The Minimum Viable Tools Required for Account-Based Marketing | Ep. 264","slug":"the-minimum-viable-tools-required-for-account-based-marketing-ep-264","published_at":"2026-04-09T07:00:00+00:00","page_url":"https://stenobird.com/podcast/scrappy-abm-6475637/the-minimum-viable-tools-required-for-account-based-marketing-ep-264","show_page_url":"https://stenobird.com/podcast/scrappy-abm-6475637","url":"https://listen.casted.us/public/210/Scrappy-ABM-623cc20d","audio_url":"https://episodes.captivate.fm/episode/827e472c-b9f6-4294-a9b7-6df8a5a75cf0.mp3","summary":"Building an effective account-based program brings up a lot of specific questions. On this episode of Scrappy ABM , host Mason Cosby answers the most frequent questions pulled directly from previous ABM in a Day workshops. Mason addresses exactly what re-engagement means and when accounts should cycle out of your program. ㅤ Mason details the minimum viable tools required to run a successful strategy. He warns against buying new software before establishing a clear plan. Instead, he explains how your strategy should inform the tools you use. You only really need a CRM, a marketing automation platform, and a sales outreach tool. ㅤ The conversation also addresses the common conflict between outbound sales outreach and marketing automation sequences. Mason explains how to turn sales into a distribution channel. This ensures target accounts get the same message across multiple channels, making your overall outreach more intentional. ㅤ 📌 What We Cover How the re-engagement stage targets accounts that received an offer but decided not to purchase right now. Why accounts that refuse to engage should cycle off your program to make room for higher propensity accounts. The importance of naming marketing plays clearly so salespeople understand them without needing to do research. The three minimum viable tools needed for success: a CRM, a marketing automation platform, and a sales outreach system. How to use exclusion lists to ensure target accounts receive specific, curated experiences instead of generalized marketing. Why identifying the exact problem your customers experience before they need your solution generates meaningful engagement. How small total addressable markets make account-based marketing the most logical solution for vertical SaaS companies. Why sending the same…","meta_description":"Building an effective account-based program brings up a lot of specific questions. On this episode of Scrappy ABM , host Mason Cosby answers the most freq…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1059,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/scrappy-abm-6475637/episodes/the-minimum-viable-tools-required-for-account-based-marketing-ep-264/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/scrappy-abm-6475637/the-minimum-viable-tools-required-for-account-based-marketing-ep-264.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}