{"podcast":{"title":"Scrappy ABM","slug":"scrappy-abm-6475637","podcast_index_feed_id":6475637,"rss_url":"https://feeds.captivate.fm/scrappy-abm-pod/","website_url":"https://listen.casted.us/public/210/Scrappy-ABM-623cc20d","image_url":"https://artwork.captivate.fm/6f32aaf2-09b0-4112-90df-a58c6448fa98/Scrappy-ABM-Podcast-Cover.jpg","author":"Mason Cosby","episode_count":279,"summary":"Welcome to Scrappy ABM – your source for groundbreaking approaches to ABM that don't break the bank. ABM shouldn't cost $200K in technology to even get started. If you want to get started with ABM or make your program better without a massive budget, you're in the right place. Each week, you'll hear from some of the brightest minds in the marketing world who are redefining ABM, achieving incredible results with untraditional methods, limited resources, and a whole lot of creativity. This isn't a show about how much you can spend on fancy tech or overhyped tools. Instead, it's about celebrating creative problem-solving and the scrappiness it takes to get ABM right. We'll dive into how these marketing leaders built robust ABM strategies with limited resources, revealing the actionable insights that led to their biggest wins. So, if you're a marketer ready to challenge the status quo, or an entrepreneur looking to scale your business through efficient and effective marketing strategies, Scrappy ABM is the show for you. Get ready to discover ABM strategies that are lean, impactful, and utterly transformative. Remember, it's not about the budget, it's about the mindset. Let's get scrap…","last_synced_at":"2026-07-30T16:18:39.033748+00:00","page_url":"https://stenobird.com/podcast/scrappy-abm-6475637"},"episode":{"title":"How to ABM-ify Customer Expansion After an Acquisition (with Kris Rudeegraap from Sendoso) | Ep. 251","slug":"how-to-abm-ify-customer-expansion-after-an-acquisition-with-kris-rudeegraap-from-sendoso-ep-251","published_at":"2026-02-12T07:00:00+00:00","page_url":"https://stenobird.com/podcast/scrappy-abm-6475637/how-to-abm-ify-customer-expansion-after-an-acquisition-with-kris-rudeegraap-from-sendoso-ep-251","show_page_url":"https://stenobird.com/podcast/scrappy-abm-6475637","url":"https://listen.casted.us/public/210/Scrappy-ABM-623cc20d","audio_url":"https://episodes.captivate.fm/episode/85a3b416-7b4d-4174-a2c5-207e16c3007a.mp3","summary":"Sendoso has solidified its position as a leader in the direct mail space by acquiring competitors like Alyce and Postal. But acquiring a company is only the first step. The real challenge is retaining those customers and expanding the relationship. Host Mason Cosby sits down with Kris Rudeegraap , Co-CEO of Sendoso , to discuss the specific playbook they used to merge three platforms into one without alienating their user base. ㅤ Kris Rudeegraap details a strategy built on patience and data. Instead of forcing an immediate migration, Sendoso unified its data sources and focused on education. Kris explains why they waited up to two years to sunset the Alyce platform and how offering \"warm welcomes\" mattered more than immediate upsells. They also discuss a specific certification program that led to a significant jump in customer spend. This conversation breaks down how to manage consolidation while keeping both customers and employees happy. ㅤ Guest Bio Kris Rudeegraap is the Co-Founder and Co-CEO of Sendoso , a leading Sending Platform designed to help revenue teams engage customers through direct mail and gifting. An alumnus of California State University, Chico, Kris spent over a decade in sales roles at companies like Talkdesk and Yapstone before founding Sendoso in 2016. His philosophy centers on the \"pattern interrupt\"—using physical items to break through digital noise. Under his leadership, Sendoso has raised significant capital and executed major strategic acquisitions, including Alyce and Postal.io, to consolidate the corporate gifting market. ㅤ What We Cover The First Step in Acquisition: Why unifying data sources and establishing a single CRM source of truth must happen before any sales outreach. Relationship First, Sales Second: How Sendoso used office hours…","meta_description":"Sendoso has solidified its position as a leader in the direct mail space by acquiring competitors like Alyce and Postal. But acquiring a company is only t…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1469,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/scrappy-abm-6475637/episodes/how-to-abm-ify-customer-expansion-after-an-acquisition-with-kris-rudeegraap-from-sendoso-ep-251/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/scrappy-abm-6475637/how-to-abm-ify-customer-expansion-after-an-acquisition-with-kris-rudeegraap-from-sendoso-ep-251.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}