{"podcast":{"title":"Scrappy ABM","slug":"scrappy-abm-6475637","podcast_index_feed_id":6475637,"rss_url":"https://feeds.captivate.fm/scrappy-abm-pod/","website_url":"https://listen.casted.us/public/210/Scrappy-ABM-623cc20d","image_url":"https://artwork.captivate.fm/6f32aaf2-09b0-4112-90df-a58c6448fa98/Scrappy-ABM-Podcast-Cover.jpg","author":"Mason Cosby","episode_count":279,"summary":"Welcome to Scrappy ABM – your source for groundbreaking approaches to ABM that don't break the bank. ABM shouldn't cost $200K in technology to even get started. If you want to get started with ABM or make your program better without a massive budget, you're in the right place. Each week, you'll hear from some of the brightest minds in the marketing world who are redefining ABM, achieving incredible results with untraditional methods, limited resources, and a whole lot of creativity. This isn't a show about how much you can spend on fancy tech or overhyped tools. Instead, it's about celebrating creative problem-solving and the scrappiness it takes to get ABM right. We'll dive into how these marketing leaders built robust ABM strategies with limited resources, revealing the actionable insights that led to their biggest wins. So, if you're a marketer ready to challenge the status quo, or an entrepreneur looking to scale your business through efficient and effective marketing strategies, Scrappy ABM is the show for you. Get ready to discover ABM strategies that are lean, impactful, and utterly transformative. Remember, it's not about the budget, it's about the mindset. Let's get scrap…","last_synced_at":"2026-07-30T16:18:39.033748+00:00","page_url":"https://stenobird.com/podcast/scrappy-abm-6475637"},"episode":{"title":"Brand Recall Takes Three to Six Months. Are You Measuring ABM on the Right Clock? | Ep. 272","slug":"brand-recall-takes-three-to-six-months-are-you-measuring-abm-on-the-right-clock-ep-272","published_at":"2026-06-04T07:00:00+00:00","page_url":"https://stenobird.com/podcast/scrappy-abm-6475637/brand-recall-takes-three-to-six-months-are-you-measuring-abm-on-the-right-clock-ep-272","show_page_url":"https://stenobird.com/podcast/scrappy-abm-6475637","url":"https://listen.casted.us/public/210/Scrappy-ABM-623cc20d","audio_url":"https://episodes.captivate.fm/episode/767040ae-e771-4772-bec6-42c3d6e77716.mp3","summary":"Most ABM teams are drowning in signals and stressing about gaps in their programs. This episode of Scrappy ABM cuts through that with raw Q&A from the ABM in a Day workshop, where Mason Cosby answers the questions that keep coming up again and again. Measurement cadences. Signal prioritization. Partner plays for locked-down verticals. What to do when someone visits your book-a-meeting page and doesn't book. ㅤ This is part three of the ABM in a Day FAQ series, pulled straight from live workshop Q&A. No fluff, no setups. Just Mason working through real practitioner questions in real time. ㅤ 📌 What We Cover Why brand recall takes three to six months and why that should change how you set measurement windows at the awareness stage versus later stages How a $3 billion company uses the account progression model not to run more programs but to cut the signals they track down to what actually matters A partner-based framework for breaking into relationship-locked verticals like oil and gas, including how to structure data, distribution, destination, and direction How to classify content syndication leads within the account progression model and why they live closer to second-party data than most teams assume What to do when accounts reach your book-a-meeting page and still don't convert, including why Mason uses a video telling people not to book as the primary CTA Why curated target account landing pages outperform standard booking pages and how to build them without new tooling The case for doing free work for high-priority accounts as a straight CAC calculation, and why every one-to-one play still needs to be systematic and repeatable The \"more and better before new\" framework for prioritizing ABM investment without spinning up net-new programs ㅤ 🔗 Resources Mention…","meta_description":"Most ABM teams are drowning in signals and stressing about gaps in their programs. This episode of Scrappy ABM cuts through that with raw Q&A from the…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1021,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/scrappy-abm-6475637/episodes/brand-recall-takes-three-to-six-months-are-you-measuring-abm-on-the-right-clock-ep-272/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/scrappy-abm-6475637/brand-recall-takes-three-to-six-months-are-you-measuring-abm-on-the-right-clock-ep-272.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}