{"podcast":{"title":"Scrappy ABM","slug":"scrappy-abm-6475637","podcast_index_feed_id":6475637,"rss_url":"https://feeds.captivate.fm/scrappy-abm-pod/","website_url":"https://listen.casted.us/public/210/Scrappy-ABM-623cc20d","image_url":"https://artwork.captivate.fm/6f32aaf2-09b0-4112-90df-a58c6448fa98/Scrappy-ABM-Podcast-Cover.jpg","author":"Mason Cosby","episode_count":279,"summary":"Welcome to Scrappy ABM – your source for groundbreaking approaches to ABM that don't break the bank. ABM shouldn't cost $200K in technology to even get started. If you want to get started with ABM or make your program better without a massive budget, you're in the right place. Each week, you'll hear from some of the brightest minds in the marketing world who are redefining ABM, achieving incredible results with untraditional methods, limited resources, and a whole lot of creativity. This isn't a show about how much you can spend on fancy tech or overhyped tools. Instead, it's about celebrating creative problem-solving and the scrappiness it takes to get ABM right. We'll dive into how these marketing leaders built robust ABM strategies with limited resources, revealing the actionable insights that led to their biggest wins. So, if you're a marketer ready to challenge the status quo, or an entrepreneur looking to scale your business through efficient and effective marketing strategies, Scrappy ABM is the show for you. Get ready to discover ABM strategies that are lean, impactful, and utterly transformative. Remember, it's not about the budget, it's about the mindset. Let's get scrap…","last_synced_at":"2026-07-30T16:18:39.033748+00:00","page_url":"https://stenobird.com/podcast/scrappy-abm-6475637"},"episode":{"title":"7 Hours of ABM in a Day, Distilled to 15 Minutes | Ep. 275","slug":"7-hours-of-abm-in-a-day-distilled-to-15-minutes-ep-275","published_at":"2026-06-25T07:00:00+00:00","page_url":"https://stenobird.com/podcast/scrappy-abm-6475637/7-hours-of-abm-in-a-day-distilled-to-15-minutes-ep-275","show_page_url":"https://stenobird.com/podcast/scrappy-abm-6475637","url":"https://listen.casted.us/public/210/Scrappy-ABM-623cc20d","audio_url":"https://episodes.captivate.fm/episode/3a31c758-a1d5-4046-98b4-c028443fd5c1.mp3","summary":"For almost a year, the Scrappy ABM team has run a full-day workshop called ABM in a Day, with over 900 marketers coming through it. In this solo episode, host Mason Cosby pulls the best of the best from that workshop's survey feedback and condenses roughly seven hours of material into about 15 minutes. ㅤ The thing marketers rated most helpful was a clear structure and system for their ABM program. Mason walks through the two core frameworks behind that structure: the account progression model and the 4D framework. Then he gets into the best customer profile, a look-back method for finding the accounts you actually want more of. ㅤ If you're heading into H2 and trying to figure out where to make an impact in the second half of the year, this one hands you a starting exercise you can run with a sheet of paper today. ㅤ 📌 What We Cover Why a clear structure and system ranked as the most helpful takeaway from ABM in a Day The account progression model: awareness, initial engagement, meaningful engagement, marketing qualified account, sales qualified account, opportunity, and a re-engagement stage The paper-and-pen exercise: write down every program you run, then map each one to the stage that matches its primary intent The 4D framework: data, distribution, destination, and direction Why targets without triggers turn \"ABM\" into targeted cold outbound, and how a champion tracking play creates a real reason to reach out Matching direct vs indirect channels to where an account sits in its journey, plus weaving problem, product, and proof content across the model The BCP (best customer profile) and the look-back questions behind it: happiest by NPS, longest-tenured, most profitable How the overlap of BCP and ICP creates the TAP (target account profile) ㅤ 🔗 Resources Mentioned ABM…","meta_description":"For almost a year, the Scrappy ABM team has run a full-day workshop called ABM in a Day, with over 900 marketers coming through it. In this solo episode,…","key_points":[],"chapters":[],"topics":[],"duration_seconds":749,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/scrappy-abm-6475637/episodes/7-hours-of-abm-in-a-day-distilled-to-15-minutes-ep-275/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/scrappy-abm-6475637/7-hours-of-abm-in-a-day-distilled-to-15-minutes-ep-275.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}