{"podcast":{"title":"School of Podcasting: Expert Tips for Launching and Growing Your Podcast","slug":"school-of-podcasting-expert-tips-for-launching-and-growing-your-podcast-505901","podcast_index_feed_id":505901,"rss_url":"https://feeds.captivate.fm/school-of-podcasting/","website_url":"http://www.schoolofpodcasting.com","image_url":"https://artwork.captivate.fm/b4a26191-38b9-47ba-86c1-73bf2cd30126/sopalbumart2020-white-20230402-emhtx68qui.jpg","author":"Dave Jackson","episode_count":1006,"summary":"You want to start a podcast, but you’re unsure where to start. You need advice on how to grow or monetize your show, and stop being so scared that it won’t work! I can help by showing you what mistakes NOT TO MAKE and much more. Subscribe to the show and soak in the 18+ years of podcasting experience from Podcaster Hall of Fame Inductee Dave Jackson.","last_synced_at":"2026-07-20T08:21:44.808087+00:00","page_url":"https://stenobird.com/podcast/school-of-podcasting-expert-tips-for-launching-and-growing-your-podcast-505901"},"episode":{"title":"The Pros and Cons of Going Video: Let’s Talk","slug":"the-pros-and-cons-of-going-video-let-s-talk","published_at":"2026-02-23T04:00:00+00:00","page_url":"https://stenobird.com/podcast/school-of-podcasting-expert-tips-for-launching-and-growing-your-podcast-505901/the-pros-and-cons-of-going-video-let-s-talk","show_page_url":"https://stenobird.com/podcast/school-of-podcasting-expert-tips-for-launching-and-growing-your-podcast-505901","url":"https://www.schoolofpodcasting.com/apple-video","audio_url":"https://episodes.captivate.fm/episode/a0cf06c5-8761-4a46-8d5e-fbfd018d1f29.mp3","summary":"Hey, it's Dave Jackson! In this episode, Ishare my talk that I did at the National Religious Broadcasters (NRB) about video podcasting. What are the real benefits, the costs, and the drawbacks? I also tackled the recent Apple announcement about HLS video, shared my NRB event experience, and got into some real stats and stories about YouTube and podcasting. This episode uses chapters to enable you to jump to the most important parts for you . Key Topics Covered: The difference between a podcast and a YouTube show Stats on how many podcasters are actually doing \"real\" video YouTube's change to how Shorts views are counted Pros and cons of YouTube for discovery and monetization Cost breakdowns of starting both audio and video podcasts Completion percentages for audio vs video shows Algorithm reality and how audience recommendations work Major drawbacks of relying on video platforms for income The new Apple HLS video announcement: what it means, who it's for, and whether you should care Real examples of creators' experiences on YouTube My Takeaways: You don't have to do video if you don't want to. Video can help with discovery, but the audio side offers significantly more opportunity—sometimes a 15x larger audience! Also, while YouTube provides community and powerful analytics, the algorithm and monetization risks are real. The new Apple HLS video support is mostly about helping advertisers, not creators, and comes with new costs. Resources & Links Mentioned: School of Podcasting: schoolofpodcasting.com Podcast Host Survey (Dr. Colin Gray): thepodcasthost.com The Truth About ‘Video Podcasts’ on YouTube These 5 Podcasters Added Video – Here’s What Happened PodcastIndex stats: podcastindex.org Hosting Recommendations: Captivate: captivate.fm Buzzsprout: buzzsprout.com RS…","meta_description":"Hey, it's Dave Jackson! In this episode, Ishare my talk that I did at the National Religious Broadcasters (NRB) about video podcasting. What are the real…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3352,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/school-of-podcasting-expert-tips-for-launching-and-growing-your-podcast-505901/episodes/the-pros-and-cons-of-going-video-let-s-talk/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/school-of-podcasting-expert-tips-for-launching-and-growing-your-podcast-505901/the-pros-and-cons-of-going-video-let-s-talk.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}