{"podcast":{"title":"Scaling Your Healthy Food Product","slug":"scaling-your-healthy-food-product-7117840","podcast_index_feed_id":7117840,"rss_url":"https://feeds.libsyn.com/552902/rss","website_url":"https://sites.libsyn.com/552902","image_url":"https://static.libsyn.com/p/assets/6/6/5/4/665416a5301fbee327a2322813b393ee/Scaling_your_healthy_food_product_3.png","author":"Jacinta Kemboi","episode_count":81,"summary":"If you are an enterepreneur or solopreneur selling healthy/ \"Better-for you\" product to the world looking to scale and commercialize, this podcast is for you. In this podcast you will learn from a food scientist with 12 years plus experience in the food industry. I have successfully helped companies develop, scale and launch their healthy food products. If you are looking to scale your healthy food product by having it listed in more healthy food stores and displayed on more grocery store chains shelves, you are in the right place. This podcast will provide you with actionable steps and tips to help you succeed. You will learn how to correctly prepare your product to scale and commercialize like a pro. Stay tuned.","last_synced_at":"2026-08-01T00:20:28.924922+00:00","page_url":"https://stenobird.com/podcast/scaling-your-healthy-food-product-7117840"},"episode":{"title":"Which Product Goes First? The Strategy That Can Save (or Sink) Your Food Brand","slug":"which-product-goes-first-the-strategy-that-can-save-or-sink-your-food-brand","published_at":"2026-06-12T21:00:00+00:00","page_url":"https://stenobird.com/podcast/scaling-your-healthy-food-product-7117840/which-product-goes-first-the-strategy-that-can-save-or-sink-your-food-brand","show_page_url":"https://stenobird.com/podcast/scaling-your-healthy-food-product-7117840","url":"https://4d45ca93-f467-4a3b-be1c-e69c4a9ad88f.libsyn.com/which-product-goes-first-the-strategy-that-can-save-or-sink-your-food-brand","audio_url":"https://traffic.libsyn.com/secure/4d45ca93-f467-4a3b-be1c-e69c4a9ad88f/Episode_73___Which_Product_Goes_First_The_Strategy_That_Can_Save_or_Sink_Your_Food_Brand.mp3?dest-id=4773677","summary":"Some of the most important decisions in your food business journey don't happen on the shelf. They happen before you even get there — in the moments when you decide what to launch, when to launch it, and how to back it once it's out in the world. In this episode, Jacinta Kemboi draws from two powerful real-world experiences: a mentoring session with a food founder navigating multiple products in development, and a post-mortem from inside a food company where two products launched simultaneously — with very different outcomes. One was backed by a full marketing strategy. The other was quietly forgotten. The one that was forgotten got discontinued. If you're a Better For You food founder with more than one product idea and not enough clarity on where to start — this episode gives you the framework to make that call with confidence. 💡 What You'll Learn in This Episode Why launching multiple products at once without a clear lead product is a strategy for mediocre performance across the board The real reason Product B failed — and it had nothing to do with taste, packaging, or price How the same mistake made inside a large food company can happen to a solo food founder with even less margin for error Why being an imagining brand is actually an advantage — if you use it right How to use market research to identify your high-moving product before you go to market The 3-step launch framework: do the research, pick your lead, build the marketing plan The five questions every food founder should answer before launch day 🌟 Key Takeaway A focused launch with one great product will always outperform a scattered launch with three half-ready ones. You don't need to launch everything — you need to launch the right thing, with everything you've got behind it. Market pull beats founder…","meta_description":"Some of the most important decisions in your food business journey don't happen on the shelf. They happen before you even get there — in the moments when…","key_points":[],"chapters":[],"topics":[],"duration_seconds":913,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/scaling-your-healthy-food-product-7117840/episodes/which-product-goes-first-the-strategy-that-can-save-or-sink-your-food-brand/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/scaling-your-healthy-food-product-7117840/which-product-goes-first-the-strategy-that-can-save-or-sink-your-food-brand.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}