{"podcast":{"title":"Scaling Your Healthy Food Product","slug":"scaling-your-healthy-food-product-7117840","podcast_index_feed_id":7117840,"rss_url":"https://feeds.libsyn.com/552902/rss","website_url":"https://sites.libsyn.com/552902","image_url":"https://static.libsyn.com/p/assets/6/6/5/4/665416a5301fbee327a2322813b393ee/Scaling_your_healthy_food_product_3.png","author":"Jacinta Kemboi","episode_count":81,"summary":"If you are an enterepreneur or solopreneur selling healthy/ \"Better-for you\" product to the world looking to scale and commercialize, this podcast is for you. In this podcast you will learn from a food scientist with 12 years plus experience in the food industry. I have successfully helped companies develop, scale and launch their healthy food products. If you are looking to scale your healthy food product by having it listed in more healthy food stores and displayed on more grocery store chains shelves, you are in the right place. This podcast will provide you with actionable steps and tips to help you succeed. You will learn how to correctly prepare your product to scale and commercialize like a pro. Stay tuned.","last_synced_at":"2026-08-01T00:20:28.924922+00:00","page_url":"https://stenobird.com/podcast/scaling-your-healthy-food-product-7117840"},"episode":{"title":"Expert Segment: How to Build a Brand that Stands Out — with Katie Mleziva","slug":"expert-segment-how-to-build-a-brand-that-stands-out-with-katie-mleziva","published_at":"2026-07-03T13:00:00+00:00","page_url":"https://stenobird.com/podcast/scaling-your-healthy-food-product-7117840/expert-segment-how-to-build-a-brand-that-stands-out-with-katie-mleziva","show_page_url":"https://stenobird.com/podcast/scaling-your-healthy-food-product-7117840","url":"https://4d45ca93-f467-4a3b-be1c-e69c4a9ad88f.libsyn.com/expert-segment-how-to-build-a-brand-that-stands-out-with-katie-mleziva","audio_url":"https://traffic.libsyn.com/secure/4d45ca93-f467-4a3b-be1c-e69c4a9ad88f/Episode_76___Expert_segment_with_Katie_Mleziva_-_2026-07-03_12.34AM.mp3?dest-id=4773677","summary":"You have a great product — but is it a strong brand? There's a big difference, and most food founders don't realize it until they're already stuck. In this episode, Jacinta sits down with food brand strategist Katie Mleziva to break down what it actually takes to go from making a great product to building a brand that makes people want to choose you — every single time. If you've ever struggled to explain what makes your product different — or found yourself leading with \"it tastes great and uses quality ingredients\" — this episode is for you. Katie Mleziva, founder of Real Food Brands and host of the Food Business Marketing Podcast , walks us through the brand strategy framework she's used with food founders across the country. From identifying your purpose, vision, and values, to building brand pillars that give your whole business a backbone — this conversation will help you get out of your own head and into a brand that truly connects. 💡 In This Episode You'll Learn Why great products don't automatically become strong brands — and what bridges the gap The \"know thyself\" approach to brand strategy that Katie starts every founder with What features, benefits, and fire-in-the-belly really mean — and why you need all three How to build brand pillars that organise your thinking and guide every business decision Why your brand history and your brand story are two very different things How to extend your brand experience beyond the farmers market or tap room to the shelf What \"shaking up shopping carts\" actually looks like in practice for real food brands How to know if you're ready to expand regionally or nationally — and what to check first 🎧 Listen to Katie's Recommended Episode Katie's suggested starting point if you want to go deeper on brand strategy: Food Business…","meta_description":"You have a great product — but is it a strong brand? There's a big difference, and most food founders don't realize it until they're already stuck. In thi…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2693,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/scaling-your-healthy-food-product-7117840/episodes/expert-segment-how-to-build-a-brand-that-stands-out-with-katie-mleziva/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/scaling-your-healthy-food-product-7117840/expert-segment-how-to-build-a-brand-that-stands-out-with-katie-mleziva.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}