{"podcast":{"title":"Scaling Your Healthy Food Product","slug":"scaling-your-healthy-food-product-7117840","podcast_index_feed_id":7117840,"rss_url":"https://feeds.libsyn.com/552902/rss","website_url":"https://sites.libsyn.com/552902","image_url":"https://static.libsyn.com/p/assets/6/6/5/4/665416a5301fbee327a2322813b393ee/Scaling_your_healthy_food_product_3.png","author":"Jacinta Kemboi","episode_count":81,"summary":"If you are an enterepreneur or solopreneur selling healthy/ \"Better-for you\" product to the world looking to scale and commercialize, this podcast is for you. In this podcast you will learn from a food scientist with 12 years plus experience in the food industry. I have successfully helped companies develop, scale and launch their healthy food products. If you are looking to scale your healthy food product by having it listed in more healthy food stores and displayed on more grocery store chains shelves, you are in the right place. This podcast will provide you with actionable steps and tips to help you succeed. You will learn how to correctly prepare your product to scale and commercialize like a pro. Stay tuned.","last_synced_at":"2026-08-01T00:20:28.924922+00:00","page_url":"https://stenobird.com/podcast/scaling-your-healthy-food-product-7117840"},"episode":{"title":"Believing in Your Product (And What to Focus On to Stay the Course)","slug":"believing-in-your-product-and-what-to-focus-on-to-stay-the-course","published_at":"2026-07-24T19:00:00+00:00","page_url":"https://stenobird.com/podcast/scaling-your-healthy-food-product-7117840/believing-in-your-product-and-what-to-focus-on-to-stay-the-course","show_page_url":"https://stenobird.com/podcast/scaling-your-healthy-food-product-7117840","url":"https://4d45ca93-f467-4a3b-be1c-e69c4a9ad88f.libsyn.com/believing-in-your-product-and-what-to-focus-on-to-stay-the-course","audio_url":"https://traffic.libsyn.com/secure/4d45ca93-f467-4a3b-be1c-e69c4a9ad88f/Episode_79__Believing_in_Your_Product_-_2026-07-24_2.39PM.mp3?dest-id=4773677","summary":"There's a specific kind of doubt that hits at 11pm — the dashboard isn't what you wanted, a review stings, a competitor just launched something shinier, and the voice in your head starts asking if this is even worth it. In this episode, I'm talking honestly about what it actually means to believe in your product, why that belief naturally erodes over time, and more importantly the four specific things to focus on so doubt doesn't derail you before the work has a chance to pay off. What We Cover [2:00] The real difference between believing in your product and being in denial about it — and the one question that tells you which one you're actually doing [5:00] Why belief gets shaky: comparison, slow feedback loops, and being too close to your own flaws [8:00] The four things to focus on instead — the problem (not the product), the few signals that actually matter, direct contact with your users, and a definition of success you write down before the storm hits [12:00] A real story from the messy middle — what almost made me quit, and what I focused on instead [14:00] Staying the course vs. staying stuck — how to tell real warning signs apart from normal founder fatigue [16:00] Free training: Unlock the Secret to Retail Success with the ETS Method Key Takeaways Belief and denial can look similar from the outside — the difference is whether you're still listening to evidence that might contradict your original idea. Doubt isn't always data. Comparison, slow feedback loops, and proximity to your own flaws can manufacture doubt that has nothing to do with whether the product actually works. Anchor to four things when doubt shows up: the underlying problem, a small set of signals that matter, direct conversations with real users, and a definition of success you set before thin…","meta_description":"There's a specific kind of doubt that hits at 11pm — the dashboard isn't what you wanted, a review stings, a competitor just launched something shinier, a…","key_points":[],"chapters":[],"topics":[],"duration_seconds":943,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/scaling-your-healthy-food-product-7117840/episodes/believing-in-your-product-and-what-to-focus-on-to-stay-the-course/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/scaling-your-healthy-food-product-7117840/believing-in-your-product-and-what-to-focus-on-to-stay-the-course.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}