{"podcast":{"title":"Scaling Your Healthy Food Product","slug":"scaling-your-healthy-food-product-7117840","podcast_index_feed_id":7117840,"rss_url":"https://feeds.libsyn.com/552902/rss","website_url":"https://sites.libsyn.com/552902","image_url":"https://static.libsyn.com/p/assets/6/6/5/4/665416a5301fbee327a2322813b393ee/Scaling_your_healthy_food_product_3.png","author":"Jacinta Kemboi","episode_count":81,"summary":"If you are an enterepreneur or solopreneur selling healthy/ \"Better-for you\" product to the world looking to scale and commercialize, this podcast is for you. In this podcast you will learn from a food scientist with 12 years plus experience in the food industry. I have successfully helped companies develop, scale and launch their healthy food products. If you are looking to scale your healthy food product by having it listed in more healthy food stores and displayed on more grocery store chains shelves, you are in the right place. This podcast will provide you with actionable steps and tips to help you succeed. You will learn how to correctly prepare your product to scale and commercialize like a pro. Stay tuned.","last_synced_at":"2026-08-01T00:20:28.924922+00:00","page_url":"https://stenobird.com/podcast/scaling-your-healthy-food-product-7117840"},"episode":{"title":"4 Things I'm Tracking Right Now in My Mid-Year Food Product Launch Strategy","slug":"4-things-i-m-tracking-right-now-in-my-mid-year-food-product-launch-strategy","published_at":"2026-07-17T21:30:00+00:00","page_url":"https://stenobird.com/podcast/scaling-your-healthy-food-product-7117840/4-things-i-m-tracking-right-now-in-my-mid-year-food-product-launch-strategy","show_page_url":"https://stenobird.com/podcast/scaling-your-healthy-food-product-7117840","url":"https://4d45ca93-f467-4a3b-be1c-e69c4a9ad88f.libsyn.com/4-things-im-tracking-right-now-in-my-mid-year-food-product-launch-strategy","audio_url":"https://traffic.libsyn.com/secure/4d45ca93-f467-4a3b-be1c-e69c4a9ad88f/Episode_78__4_Things_I_am_Tracking_Mid_year_-_2026-07-17_5.15PM.mp3?dest-id=4773677","summary":"We're at the mid-year mark, and if you're building a food product business, this is the moment things stop being theoretical. In this episode, I'm giving you an honest, behind-the-scenes look at four things I'm tracking right now: our September/October launch window, narrowing down our co-manufacturer, growing local retail distribution, and how it's all building toward a bigger retail launch next year. Plus — I'm sharing details on a free training I'm running later this month on the exact framework I use to get retail-ready. What We Cover [00:45] Why mid-year is actually a more important planning checkpoint than January [02:30] The September/October launch window — why it's really an August deadline in disguise, and the four things that have to be locked first (production lead time, packaging & compliance, marketing runway, retail readiness) [05:30] Narrowing down our co-manufacturer — the five-part framework I'm using (MOQs, quality consistency, capacity to grow, communication, geographic/logistics fit) [08:30] Growing local retail distribution — why independent stores matter beyond the revenue, and what we're doing to expand our footprint [11:00] The bigger picture — how this year's decisions are building the track record for next year's retail launch [13:30] Free training: Unlock the Secret to Retail Success with the ETS Method Key Takeaways A fall launch date is really an earlier deadline in disguise — everything meaningful (production, packaging, compliance) has to be locked 6–8 weeks out. Choosing a co-manufacturer is one of the highest-leverage decisions you'll make all year — vet in parallel, not sequentially, and prioritize consistency and capacity over a single great sample batch. Local retail accounts aren't just revenue — they're proof points that make the…","meta_description":"We're at the mid-year mark, and if you're building a food product business, this is the moment things stop being theoretical. In this episode, I'm giving…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1260,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/scaling-your-healthy-food-product-7117840/episodes/4-things-i-m-tracking-right-now-in-my-mid-year-food-product-launch-strategy/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/scaling-your-healthy-food-product-7117840/4-things-i-m-tracking-right-now-in-my-mid-year-food-product-launch-strategy.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}