{"podcast":{"title":"Scaling Wellness","slug":"scaling-wellness-7115203","podcast_index_feed_id":7115203,"rss_url":"https://feeds.captivate.fm/scalingwellness/","website_url":"https://scalingwellness.captivate.fm","image_url":"https://artwork.captivate.fm/435cd563-f6fa-4580-91ff-aec9d7e3f74c/Pink-and-Grey-Bold-Modern-Motivational-Women-s-Podcast-Cover-3.jpg","author":"Caroline Copp","episode_count":84,"summary":"Welcome to Scaling Wellness, the podcast designed for wellness experts, teachers, and coaches ready to break free from time, energy, and revenue caps. Whether you’re a Pilates instructor, yoga teacher, health coach, or wellness entrepreneur, this podcast provides the roadmap to build a thriving, scalable business in the online space. Hosted by Caroline Copp, business coach for wellness entrepreneurs, Scaling Wellness offers actionable strategies, expert insights, and inspiring success stories to help you elevate your wellness business. If you’ve ever felt limited by the hours in your day, unsure of how to grow online, or stuck in a cycle of overworking without scaling, you’re in the right place. Who Is This Podcast For? Wellness professionals ready to create online courses, memberships, or scalable digital products. Teachers and coaches seeking to grow their income and impact without burning out. Ambitious wellness entrepreneurs looking to build a sustainable, flexible, and impactful online presence. Whether you’re new to the online world or eager to refine your digital offerings, Scaling Wellness is your guide. What You’ll Learn on Scaling Wellness How to Scale Your Wellness Busi…","last_synced_at":"2026-07-27T10:17:02.251347+00:00","page_url":"https://stenobird.com/podcast/scaling-wellness-7115203"},"episode":{"title":"The viral post that did nothing for my business (and what to do instead)","slug":"the-viral-post-that-did-nothing-for-my-business-and-what-to-do-instead","published_at":"2025-12-08T05:00:00+00:00","page_url":"https://stenobird.com/podcast/scaling-wellness-7115203/the-viral-post-that-did-nothing-for-my-business-and-what-to-do-instead","show_page_url":"https://stenobird.com/podcast/scaling-wellness-7115203","url":"https://www.carolinecopp.co.uk/scaling-wellness-podcast","audio_url":"https://episodes.captivate.fm/episode/b7494163-6edd-4063-af5c-e5b41b44cfa0.mp3","summary":"This week on Scaling Wellness, I’m taking you behind the scenes of a viral moment… that went absolutely nowhere. Back in 2020, one of my posts unexpectedly blew up - 2 million views, 2,000 new followers, comments flying, notifications buzzing… and zero sales. Not one enquiry. Not one email sign-up. Not even a curious DM. Why? Because visibility without strategy is just noise. In this episode, I’m breaking down: What actually went wrong with that viral post The real metrics that matter when you’re building something sustainable How to create content that attracts aligned clients (not random humans on the wrong continent!) How to turn followers into email subscribers, and subscribers into clients Why warm audiences buy - and viral audiences scroll The simple backend systems every wellness expert should have ready now You’ll leave this episode understanding: ✨ The difference between traction and transformation ✨ How to make your content work for your business ✨ What to prioritise so you’re not reliant on algorithm miracles ✨ How to build a business that can grow with (or without) a viral post If you’ve ever looked at your engagement and wished for “just one viral moment,” this is the tough-love, practical, and reassuring conversation you didn’t know you needed.","meta_description":"This week on Scaling Wellness, I’m taking you behind the scenes of a viral moment… that went absolutely nowhere. Back in 2020, one of my posts unexpectedl…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1461,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/scaling-wellness-7115203/episodes/the-viral-post-that-did-nothing-for-my-business-and-what-to-do-instead/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/scaling-wellness-7115203/the-viral-post-that-did-nothing-for-my-business-and-what-to-do-instead.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}