{"podcast":{"title":"Scaling Wellness","slug":"scaling-wellness-7115203","podcast_index_feed_id":7115203,"rss_url":"https://feeds.captivate.fm/scalingwellness/","website_url":"https://scalingwellness.captivate.fm","image_url":"https://artwork.captivate.fm/435cd563-f6fa-4580-91ff-aec9d7e3f74c/Pink-and-Grey-Bold-Modern-Motivational-Women-s-Podcast-Cover-3.jpg","author":"Caroline Copp","episode_count":84,"summary":"Welcome to Scaling Wellness, the podcast designed for wellness experts, teachers, and coaches ready to break free from time, energy, and revenue caps. Whether you’re a Pilates instructor, yoga teacher, health coach, or wellness entrepreneur, this podcast provides the roadmap to build a thriving, scalable business in the online space. Hosted by Caroline Copp, business coach for wellness entrepreneurs, Scaling Wellness offers actionable strategies, expert insights, and inspiring success stories to help you elevate your wellness business. If you’ve ever felt limited by the hours in your day, unsure of how to grow online, or stuck in a cycle of overworking without scaling, you’re in the right place. Who Is This Podcast For? Wellness professionals ready to create online courses, memberships, or scalable digital products. Teachers and coaches seeking to grow their income and impact without burning out. Ambitious wellness entrepreneurs looking to build a sustainable, flexible, and impactful online presence. Whether you’re new to the online world or eager to refine your digital offerings, Scaling Wellness is your guide. What You’ll Learn on Scaling Wellness How to Scale Your Wellness Busi…","last_synced_at":"2026-07-27T10:17:02.251347+00:00","page_url":"https://stenobird.com/podcast/scaling-wellness-7115203"},"episode":{"title":"From £15 memberships to £1,000 programmes: The high ticket alternative","slug":"from-15-memberships-to-1-000-programmes-the-high-ticket-alternative","published_at":"2026-03-16T05:00:00+00:00","page_url":"https://stenobird.com/podcast/scaling-wellness-7115203/from-15-memberships-to-1-000-programmes-the-high-ticket-alternative","show_page_url":"https://stenobird.com/podcast/scaling-wellness-7115203","url":"https://www.carolinecopp.co.uk/scaling-wellness-podcast","audio_url":"https://episodes.captivate.fm/episode/c04f86ae-343f-4d4f-853e-350731bb8d73.mp3","summary":"Many wellness experts start their digital businesses with a low-ticket, high-volume strategy - £15 memberships, large libraries of content, and the hope that hundreds of people will join. But for most wellness professionals, this approach quickly becomes frustrating. Without a huge audience, it’s incredibly difficult to build the volume needed to make it profitable. In this episode, I explore the reality of high-ticket wellness offers - the benefits, the mistakes she sees most often, and what actually makes a high-value programme work. You’ll learn why transformation matters more than content, why relationships are essential when selling higher-priced programmes, and how to design an offer that truly justifies a premium price. If you’ve ever wondered whether high ticket could work for your wellness business, this episode will help you decide when it makes sense - and when it doesn’t. In this episode we cover: Why low-ticket memberships often struggle to grow What “high ticket” really means in the wellness industry The foundations a premium programme must have The biggest mistakes wellness experts make with pricing How to test and refine a high-ticket offer with founder clients","meta_description":"Many wellness experts start their digital businesses with a low-ticket, high-volume strategy - £15 memberships, large libraries of content, and the hope t…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1471,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/scaling-wellness-7115203/episodes/from-15-memberships-to-1-000-programmes-the-high-ticket-alternative/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/scaling-wellness-7115203/from-15-memberships-to-1-000-programmes-the-high-ticket-alternative.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}