{"podcast":{"title":"Scaling Up with Fexingo: How Small Businesses Become Mid-Market Companies","slug":"scaling-up-with-fexingo-how-small-businesses-become-mid-market-companies-7871589","podcast_index_feed_id":7871589,"rss_url":"https://feeds.fexingo.com/business/scaling-up.xml","website_url":"https://www.fexingo.com/","image_url":"https://audio.fexingo.com/business/scaling-up/cover.png","author":"Fexingo","episode_count":77,"summary":"Lucas and Luna anchor themselves on a mezzanine balcony, surveying a floor of empty desks below, as they dissect the exact financial and operational thresholds that separate a small business from a mid-market contender. Each episode isolates a single case—a specialty manufacturer in Ohio, a regional dental chain, a software consultancy in Austin—and walks through the specific revenue inflection points, debt structures, and hiring sequences that mark the transition. Lucas, a journalist who has covered private-company growth for a decade, presses on the numbers: at what EBITDA multiple does a bank change its lending criteria? How does a payroll of 40 versus 150 alter your tax liability? Luna, with a background in operations, tests those numbers against real friction—the founder who lost control of culture after a Series A, the CFO who swapped QuickBooks for NetSuite too late. They never promise a formula; they examine why some companies stall at $10 million and others blow through $50 million. The listener is someone running a 30- to 200-person firm, or an investor evaluating that space, who is tired of 'growth hacking' and wants the actual ledgers. Can you scale without diluting th…","last_synced_at":"2026-06-27T12:19:03.505596+00:00","page_url":"https://stenobird.com/podcast/scaling-up-with-fexingo-how-small-businesses-become-mid-market-companies-7871589"},"episode":{"title":"How a Small Accounting Firm Hit 10 Million Without Selling","slug":"how-a-small-accounting-firm-hit-10-million-without-selling","published_at":"2026-06-15T03:56:29+00:00","page_url":"https://stenobird.com/podcast/scaling-up-with-fexingo-how-small-businesses-become-mid-market-companies-7871589/how-a-small-accounting-firm-hit-10-million-without-selling","show_page_url":"https://stenobird.com/podcast/scaling-up-with-fexingo-how-small-businesses-become-mid-market-companies-7871589","url":"https://audio.fexingo.com/business/scaling-up/episode-0053.mp3","audio_url":"https://audio.fexingo.com/business/scaling-up/episode-0053.mp3","summary":"Episode 53 of Scaling Up with Fexingo. Lucas and Luna break down how a three-person tax and bookkeeping practice in Tulsa grew to $10 million in annual revenue without a single salesperson or marketing campaign. They walk through the specific referral mechanics — a 47% organic referral rate, a tiered pricing model that incentivised word of mouth, and a client-for-life retention system that kept churn below 3% annually. They also explore how the firm's founder, using zero outside capital, deliberately capped growth to avoid losing the firm's culture. This episode is a case study in inorganic, earned growth from a service business that most entrepreneurs overlook. #AccountingFirm #Scaling #SmallBusiness #MidMarket #ReferralGrowth #ZeroSalesTeam #Bootstrapped #ServiceBusiness #Tulsa #TaxFirm #Bookkeeping #ClientRetention #OrganicGrowth #BusinessStrategy #FexingoBusiness #BusinessPodcast #ScalingUp #WithoutSelling Keep every episode free: buymeacoffee.com/fexingo","meta_description":"Episode 53 of Scaling Up with Fexingo. Lucas and Luna break down how a three-person tax and bookkeeping practice in Tulsa grew to $10 million in annual re…","key_points":[],"chapters":[],"topics":[],"duration_seconds":422,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/scaling-up-with-fexingo-how-small-businesses-become-mid-market-companies-7871589/episodes/how-a-small-accounting-firm-hit-10-million-without-selling/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/scaling-up-with-fexingo-how-small-businesses-become-mid-market-companies-7871589/how-a-small-accounting-firm-hit-10-million-without-selling.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}