{"podcast":{"title":"ScaleX™ Insider Podcast","slug":"scalex-insider-podcast-5948037","podcast_index_feed_id":5948037,"rss_url":"https://scalexinsiderpodcast.libsyn.com/rss","website_url":"https://simplescaling.com/","image_url":"https://static.libsyn.com/p/assets/e/9/0/1/e901047d1ad6d32316c3140a3186d450/1346_Brendan_McGurgan_Podcast_Cover_V1_0_1400px.jpg","author":"Brendan McGurgan","episode_count":337,"summary":"My name is Brendan McGurgan and I am immersed in the world of scaleup businesses. In 2020, myself and business partner Claire Colvin co-founded Simple Scaling with the sole purpose of inspiring and enabling millions of ambitious leaders to scale with purpose. Over the past two years we have researched and examined our success and the success of those who have 'been there and done it' to create the 10 Principles of Scaling which is enshrined in our ScaleX™ Framework. As an extension of this we have created the ScaleX™ Insider Podcast. Every week I will be having fascinating conversations with authors, change makers and business leaders on one or more of the ScaleX™ Principles to support you on your journey to success. I believe passionately in business scaleup and most importantly the wellbeing of you - the aspirational scaleup leader. New episodes on Wednesdays. Listen anywhere you get your podcasts, and please rate, review and share the podcast if you enjoy it. For more information go to: www.simplescaling.com.","last_synced_at":"2026-07-22T12:18:05.228501+00:00","page_url":"https://stenobird.com/podcast/scalex-insider-podcast-5948037"},"episode":{"title":"[ScaleX Bite-Size] Greg Merrilees: Conversion-Focused Website Design & Why Websites Still Matter in the AI Era","slug":"scalex-bite-size-greg-merrilees-conversion-focused-website-design-why-websites-still-matter-in-the-ai-era","published_at":"2026-05-29T13:00:00+00:00","page_url":"https://stenobird.com/podcast/scalex-insider-podcast-5948037/scalex-bite-size-greg-merrilees-conversion-focused-website-design-why-websites-still-matter-in-the-ai-era","show_page_url":"https://stenobird.com/podcast/scalex-insider-podcast-5948037","url":"https://simplescaling.com/podcast","audio_url":"https://traffic.libsyn.com/secure/scalexinsiderpodcast/SX2004-bitesize-conversion-focused-website.mp3?dest-id=2822267","summary":"In this clip, Greg Merrilees breaks down a fundamental shift in conversion-focused website design and challenges a question many SME leaders are quietly asking: are websites still relevant in a world dominated by ChatGPT, AI search, and social media discovery? The answer is not that websites are disappearing — but that their role inside conversion-focused website design has fundamentally changed. The changing role of conversion-focused website design For years, conversion-focused website design was driven by Google and SEO. Businesses would: Publish content Target keywords Build blog posts, landing pages, and comparison pages Rely on search traffic to discover their website This created a predictable funnel where conversion-focused website design started with Google, and ended with a click-through to a website. But that model is breaking. Today, discovery is happening elsewhere: Social media YouTube Podcasts AI tools like ChatGPT and Claude Which means conversion-focused website design no longer starts at the website — it starts everywhere else. Why trust now drives conversion-focused website design Greg explains that modern conversion-focused website design is no longer about attracting cold traffic through search. Instead, it's about building trust before people ever land on your website. That trust is built through: Content on social platforms Authority on YouTube Thought leadership across multiple channels By the time someone arrives, conversion-focused website design is no longer about introduction — it's about confirmation. The new job of conversion-focused website design In the AI era, Greg highlights a critical shift: 👉 Websites are no longer discovery tools 👉 They are conversion systems This changes everything about conversion-focused website design. Instead o…","meta_description":"In this clip, Greg Merrilees breaks down a fundamental shift in conversion-focused website design and challenges a question many SME leaders are quietly a…","key_points":[],"chapters":[],"topics":[],"duration_seconds":175,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/scalex-insider-podcast-5948037/episodes/scalex-bite-size-greg-merrilees-conversion-focused-website-design-why-websites-still-matter-in-the-ai-era/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/scalex-insider-podcast-5948037/scalex-bite-size-greg-merrilees-conversion-focused-website-design-why-websites-still-matter-in-the-ai-era.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}