{"podcast":{"title":"Scale Her Up: Female business stories and expert tips for business growth and success","slug":"scale-her-up-female-business-stories-and-expert-tips-for-business-growth-and-success-1377057","podcast_index_feed_id":1377057,"rss_url":"https://feeds.captivate.fm/scale-her-up/","website_url":"https://Scaleherup.com","image_url":"https://artwork.captivate.fm/689a23c3-c9b8-4cd3-b6f3-1473fffd48f7/BAEoC8z0vwk9fr_1b51vInIP.png","author":"Brenda Hector","episode_count":169,"summary":"If you are a female business owner, self-employed freelancer, or girl boss who wants to build a successful business i.e. work less hours, make more money, and get better results from your staff, then this is the podcast for you. Hosted by Dr Brenda Hector MBA from ActionCOACH UK, this podcast provides relatable and accessible business advice and inspiration from successful businesswomen who have been there and done it before you. This podcast is where you can • hear female business stories • share business success • learn how to overcome business challenges • get advice for businesswomen aspiring to success • find out what needs to change • discover how we can bring about that business revolution Only 1 in 3 UK entrepreneurs are female. UK men are 5 times more likely than women to build a business of over £1million turnover If UK women matched UK men in starting and scaling businesses, it would add £250 billion to the UK economy (Alison Rose, The Rose Review of Female Entrepreneurship 2018) As a woman in business, a business coach, and a business growth expert, Brenda’s mission is to help business owners grow their companies, achieve their goals and live the lifestyle of their dre…","last_synced_at":"2026-06-15T14:17:12.082386+00:00","page_url":"https://stenobird.com/podcast/scale-her-up-female-business-stories-and-expert-tips-for-business-growth-and-success-1377057"},"episode":{"title":"Why Emotion, Trust and Story Matter in Marketing with Charlotte Nichols","slug":"why-emotion-trust-and-story-matter-in-marketing-with-charlotte-nichols","published_at":"2026-04-13T06:00:00+00:00","page_url":"https://stenobird.com/podcast/scale-her-up-female-business-stories-and-expert-tips-for-business-growth-and-success-1377057/why-emotion-trust-and-story-matter-in-marketing-with-charlotte-nichols","show_page_url":"https://stenobird.com/podcast/scale-her-up-female-business-stories-and-expert-tips-for-business-growth-and-success-1377057","url":"https://scaleherup.com/episode/charlotte-nichols-storytelling-pr-business-growth","audio_url":"https://episodes.captivate.fm/episode/f0100ca9-b8fc-4c96-a68d-444b670b6b95.mp3","summary":"In this episode of Scale Her Up , I’m joined by Charlotte Nichols , founder of Harvey & Hugo . Charlotte shares how her business helps clients amplify their voices through storytelling across PR, media, podcasts, video and social media, and why the stories people feel are the ones that truly drive action. We talk about emotion in marketing, trust, credibility, confidence, communication and what it takes to build a business around your authentic self rather than the version you think the world expects. Charlotte also shares the story behind the name Harvey & Hugo , why she stopped trying to fit a corporate mould, and what she has learned from 17 years of running a business, building a team and growing as a leader. This is a thoughtful, honest and inspiring episode for women in business who want to build brands with more personality, more confidence and more connection. In this episode, we cover: What Harvey & Hugo does and how storytelling supports business growth Why emotion matters so much in marketing and sales The difference between awareness and trust Charlotte’s idea of the emotional selling point The story behind Harvey and Hugo Why being more yourself in business creates stronger connections What Charlotte has learned about leadership and resilience The challenges of building the right team Why communication styles matter in leadership and recruitment The value of coaching, business networks and external support How personal experiences can shape the way we show up in business Memorable moments from this episode: Why people buy on feeling first and logic second Charlotte’s reflections on trying to fit into a more corporate mould The role her dogs played in the early identity of the brand Why “your voice matters” is such an important message “Back you…","meta_description":"In this episode of Scale Her Up , I’m joined by Charlotte Nichols , founder of Harvey & Hugo . Charlotte shares how her business helps clients amplify…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2291,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/scale-her-up-female-business-stories-and-expert-tips-for-business-growth-and-success-1377057/episodes/why-emotion-trust-and-story-matter-in-marketing-with-charlotte-nichols/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/scale-her-up-female-business-stories-and-expert-tips-for-business-growth-and-success-1377057/why-emotion-trust-and-story-matter-in-marketing-with-charlotte-nichols.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}