{"podcast":{"title":"Scale Her Up: Female business stories and expert tips for business growth and success","slug":"scale-her-up-female-business-stories-and-expert-tips-for-business-growth-and-success-1377057","podcast_index_feed_id":1377057,"rss_url":"https://feeds.captivate.fm/scale-her-up/","website_url":"https://Scaleherup.com","image_url":"https://artwork.captivate.fm/689a23c3-c9b8-4cd3-b6f3-1473fffd48f7/BAEoC8z0vwk9fr_1b51vInIP.png","author":"Brenda Hector","episode_count":169,"summary":"If you are a female business owner, self-employed freelancer, or girl boss who wants to build a successful business i.e. work less hours, make more money, and get better results from your staff, then this is the podcast for you. Hosted by Dr Brenda Hector MBA from ActionCOACH UK, this podcast provides relatable and accessible business advice and inspiration from successful businesswomen who have been there and done it before you. This podcast is where you can • hear female business stories • share business success • learn how to overcome business challenges • get advice for businesswomen aspiring to success • find out what needs to change • discover how we can bring about that business revolution Only 1 in 3 UK entrepreneurs are female. UK men are 5 times more likely than women to build a business of over £1million turnover If UK women matched UK men in starting and scaling businesses, it would add £250 billion to the UK economy (Alison Rose, The Rose Review of Female Entrepreneurship 2018) As a woman in business, a business coach, and a business growth expert, Brenda’s mission is to help business owners grow their companies, achieve their goals and live the lifestyle of their dre…","last_synced_at":"2026-06-15T14:17:12.082386+00:00","page_url":"https://stenobird.com/podcast/scale-her-up-female-business-stories-and-expert-tips-for-business-growth-and-success-1377057"},"episode":{"title":"UX, Accessibility and Brave Leadership | Emma Kirk of User Vision","slug":"ux-accessibility-and-brave-leadership-emma-kirk-of-user-vision","published_at":"2026-03-20T07:00:00+00:00","page_url":"https://stenobird.com/podcast/scale-her-up-female-business-stories-and-expert-tips-for-business-growth-and-success-1377057/ux-accessibility-and-brave-leadership-emma-kirk-of-user-vision","show_page_url":"https://stenobird.com/podcast/scale-her-up-female-business-stories-and-expert-tips-for-business-growth-and-success-1377057","url":"https://scaleherup.com/episode/emma-kirk-user-vision-ux-accessibility-brave-leadership","audio_url":"https://episodes.captivate.fm/episode/54496814-d56d-4f67-a78c-7157680f5f4d.mp3","summary":"In this episode of Scale HER Up – The Female Entrepreneur Show, I’m joined by Emma Kirk of User Vision , a UX and accessibility consultancy that has been helping organisations create better digital experiences for 26 years. User Vision uses research-led insight to help clients understand real user needs and design services that work for everyone, including people with disabilities. Over the years, the team has worked with more than 350 clients globally, from major brands to public sector organisations, always with a focus on bringing humanity to design and making digital services both inclusive and commercially effective. Emma explains why inclusive design is still being missed by so many organisations. Too often, businesses race to launch digital products based on internal assumptions, tight budgets or legacy systems, without asking how real people will actually use them. She shares why that is such a costly mistake, and why accessibility is not a niche issue but a commercial, practical and human one. Whether it is a website, an app, a kiosk or another digital touchpoint, Emma argues that businesses are leaving both people and revenue behind when they do not design with real users in mind from the start. We also dive into the practical side of user research. Emma’s advice is simple and powerful: test early, speak to people and do not build until you know what your audience actually needs . She talks about lightweight ways small businesses can do this, from interviews and focus groups to low-cost sketches and simple concept testing, rather than wasting time and money “racing to the finish” with the wrong solution. Emma’s own business story is fascinating too. User Vision was founded by Chris Rorke, but Emma joined just a year later after seeing the gap between what dig…","meta_description":"In this episode of Scale HER Up – The Female Entrepreneur Show, I’m joined by Emma Kirk of User Vision , a UX and accessibility consultancy that has been…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2595,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/scale-her-up-female-business-stories-and-expert-tips-for-business-growth-and-success-1377057/episodes/ux-accessibility-and-brave-leadership-emma-kirk-of-user-vision/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/scale-her-up-female-business-stories-and-expert-tips-for-business-growth-and-success-1377057/ux-accessibility-and-brave-leadership-emma-kirk-of-user-vision.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}