{"podcast":{"title":"Scale Her Up: Female business stories and expert tips for business growth and success","slug":"scale-her-up-female-business-stories-and-expert-tips-for-business-growth-and-success-1377057","podcast_index_feed_id":1377057,"rss_url":"https://feeds.captivate.fm/scale-her-up/","website_url":"https://Scaleherup.com","image_url":"https://artwork.captivate.fm/689a23c3-c9b8-4cd3-b6f3-1473fffd48f7/BAEoC8z0vwk9fr_1b51vInIP.png","author":"Brenda Hector","episode_count":169,"summary":"If you are a female business owner, self-employed freelancer, or girl boss who wants to build a successful business i.e. work less hours, make more money, and get better results from your staff, then this is the podcast for you. Hosted by Dr Brenda Hector MBA from ActionCOACH UK, this podcast provides relatable and accessible business advice and inspiration from successful businesswomen who have been there and done it before you. This podcast is where you can • hear female business stories • share business success • learn how to overcome business challenges • get advice for businesswomen aspiring to success • find out what needs to change • discover how we can bring about that business revolution Only 1 in 3 UK entrepreneurs are female. UK men are 5 times more likely than women to build a business of over £1million turnover If UK women matched UK men in starting and scaling businesses, it would add £250 billion to the UK economy (Alison Rose, The Rose Review of Female Entrepreneurship 2018) As a woman in business, a business coach, and a business growth expert, Brenda’s mission is to help business owners grow their companies, achieve their goals and live the lifestyle of their dre…","last_synced_at":"2026-06-15T14:17:12.082386+00:00","page_url":"https://stenobird.com/podcast/scale-her-up-female-business-stories-and-expert-tips-for-business-growth-and-success-1377057"},"episode":{"title":"The Conductor Principle: 20 Years of Impact with Julie Moulsdale","slug":"the-conductor-principle-20-years-of-impact-with-julie-moulsdale","published_at":"2026-04-27T06:00:00+00:00","page_url":"https://stenobird.com/podcast/scale-her-up-female-business-stories-and-expert-tips-for-business-growth-and-success-1377057/the-conductor-principle-20-years-of-impact-with-julie-moulsdale","show_page_url":"https://stenobird.com/podcast/scale-her-up-female-business-stories-and-expert-tips-for-business-growth-and-success-1377057","url":"https://scaleherup.com/episode/julie-moulsdale-perceptive-communicators-leadership","audio_url":"https://episodes.captivate.fm/episode/b7a2a703-717e-489b-8429-525af7104f91.mp3","summary":"In this milestone episode, Dr. Brenda Hector talks with Julie Moulsdale , who celebrates 20 years at the helm of her award-winning consultancy, Perceptive Communicators . Julie shares the \"madness\" of starting a niche business while one month pregnant at the start of a global credit crunch—and how she turned that risk into a 20-year success story with a world-class Net Promoter Score (NPS) of 93 . This conversation is essential listening for leaders who want to move from being \"doers\" to \"conductors\" and for those who believe that visibility in business is not just vanity—it's leadership. Everyone told her that narrowing her focus was madness. 20 years later, Julie Moulsdale has a world-class reputation and a message for every woman in business: visibility is leadership. Key Topics: The Power of Niche: Why Perceptive Communicators only works in four sectors: Built Environment, Science, Leisure, and Tech. The \"A Player\" Manifesto: How Julie moved beyond standard values to create a clear guide on \"how we do things around here\" The Conductor Analogy: Learning the hard way that a leader’s job is to ensure the orchestra plays perfectly, not to make the sound themselves. Walking the Talk: Why business leaders (especially women) must get comfortable with awards and visibility to demonstrate their impact. Moving the Needle: Julie’s mission with \"Female Leaders in Construction\" and \"Senior Women in Science\".","meta_description":"In this milestone episode, Dr. Brenda Hector talks with Julie Moulsdale , who celebrates 20 years at the helm of her award-winning consultancy, Perceptive…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2852,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/scale-her-up-female-business-stories-and-expert-tips-for-business-growth-and-success-1377057/episodes/the-conductor-principle-20-years-of-impact-with-julie-moulsdale/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/scale-her-up-female-business-stories-and-expert-tips-for-business-growth-and-success-1377057/the-conductor-principle-20-years-of-impact-with-julie-moulsdale.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}