{"podcast":{"title":"Scale Her Up: Female business stories and expert tips for business growth and success","slug":"scale-her-up-female-business-stories-and-expert-tips-for-business-growth-and-success-1377057","podcast_index_feed_id":1377057,"rss_url":"https://feeds.captivate.fm/scale-her-up/","website_url":"https://Scaleherup.com","image_url":"https://artwork.captivate.fm/689a23c3-c9b8-4cd3-b6f3-1473fffd48f7/BAEoC8z0vwk9fr_1b51vInIP.png","author":"Brenda Hector","episode_count":169,"summary":"If you are a female business owner, self-employed freelancer, or girl boss who wants to build a successful business i.e. work less hours, make more money, and get better results from your staff, then this is the podcast for you. Hosted by Dr Brenda Hector MBA from ActionCOACH UK, this podcast provides relatable and accessible business advice and inspiration from successful businesswomen who have been there and done it before you. This podcast is where you can • hear female business stories • share business success • learn how to overcome business challenges • get advice for businesswomen aspiring to success • find out what needs to change • discover how we can bring about that business revolution Only 1 in 3 UK entrepreneurs are female. UK men are 5 times more likely than women to build a business of over £1million turnover If UK women matched UK men in starting and scaling businesses, it would add £250 billion to the UK economy (Alison Rose, The Rose Review of Female Entrepreneurship 2018) As a woman in business, a business coach, and a business growth expert, Brenda’s mission is to help business owners grow their companies, achieve their goals and live the lifestyle of their dre…","last_synced_at":"2026-06-15T14:17:12.082386+00:00","page_url":"https://stenobird.com/podcast/scale-her-up-female-business-stories-and-expert-tips-for-business-growth-and-success-1377057"},"episode":{"title":"From War Zones to Boardrooms: Mastering Communication with Diana Muriel","slug":"from-war-zones-to-boardrooms-mastering-communication-with-diana-muriel","published_at":"2026-05-04T06:00:00+00:00","page_url":"https://stenobird.com/podcast/scale-her-up-female-business-stories-and-expert-tips-for-business-growth-and-success-1377057/from-war-zones-to-boardrooms-mastering-communication-with-diana-muriel","show_page_url":"https://stenobird.com/podcast/scale-her-up-female-business-stories-and-expert-tips-for-business-growth-and-success-1377057","url":"https://scaleherup.com/episode/diana-muriel-cnn-war-correspondent-energy-comms","audio_url":"https://episodes.captivate.fm/episode/7cd07843-d58d-43fc-b712-c201915a2c8a.mp3","summary":"From war zones in Iraq to the boardrooms of the North Sea energy sector, Diana Muriel’s career is a masterclass in high-stakes communication. In this episode, she shares why she traded her blood-group-stamped vest for a role as a \"Family Manager\" and corporate consultant, proving that the most powerful tool in any business is the ability to tell a simple, truthful story . 🎙️ Episode Summary Dr. Brenda Hector sits down with Diana Muriel , Communications Manager at Serica Energy and former CNN International war correspondent . Diana reveals how she navigated the transition from the frontlines to corporate \"Issues Management\" at Shell, where she became the \"agony aunt\" for engineers with buried skeletons . They discuss why CEOs are essentially just engineers who can communicate, the \"cruel\" reality of the workforce for mothers, and a breathtaking story from a Kabul washhouse that taught Diana the ultimate lesson: to earn trust, you must first display your own vulnerability . 📝Show Notes The Hook: She reported on the collapse of economies and wars in Iraq and Afghanistan. Now, Diana Muriel is teaching the energy industry that telling the truth is the only way to scale . Key Topics: The CNN Pivot: Why a 40-year-old war correspondent decided she couldn't go back to Baghdad after becoming a mother. Issues Management: Going into companies to find \"skeletons in the cupboard\" before the media does . The Engineering Gap: Why technical experts often fail to celebrate the \"jeopardy and skill\" of their own work . The \"Family Manager\" Rebrand: Why being \"just a mom\" is a professional scandal we need to fix. The Kabul Lesson: A legendary story of trust, vulnerability, and a Marks & Spencer bra in a Taliban-restricted washhouse. Estimated Timestamps: [00:01:30] Trading CNN war assi…","meta_description":"From war zones in Iraq to the boardrooms of the North Sea energy sector, Diana Muriel’s career is a masterclass in high-stakes communication. In this epis…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2350,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/scale-her-up-female-business-stories-and-expert-tips-for-business-growth-and-success-1377057/episodes/from-war-zones-to-boardrooms-mastering-communication-with-diana-muriel/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/scale-her-up-female-business-stories-and-expert-tips-for-business-growth-and-success-1377057/from-war-zones-to-boardrooms-mastering-communication-with-diana-muriel.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}