{"podcast":{"title":"Sales Secrets","slug":"sales-secrets-15609","podcast_index_feed_id":15609,"rss_url":"https://feeds.simplecast.com/Z_Rd8DgT","website_url":"https://sales-secrets.simplecast.com","image_url":"https://image.simplecastcdn.com/images/ca8546be-f3e6-41b9-a048-440aa6660d59/5e69c69f-4094-47e5-80d0-6e57a525ecae/3000x3000/2-sales-secrets-podcast-cover-art-no-lambo-12-8-23.jpg?aid=rss_feed","author":"Brandon Bornancin","episode_count":600,"summary":"Brandon Bornancin is a serial salesperson, entrepreneur, and Founder & CEO of Seamless.AI. He has interviewed the world’s biggest and brightest business experts (including Kevin Harrington, Jordan Belfort, Ryan Serhant, Bob Burg, and many more) to uncover actionable strategies, tips, and insights that you can use to generate more revenue and accelerate your business. Ready to learn exclusive secrets from top sales, business, and entrepreneurs from around the world? Then Sales Secrets From The Top 1% is the place to find them.","last_synced_at":"2026-06-13T00:18:49.454545+00:00","page_url":"https://stenobird.com/podcast/sales-secrets-15609"},"episode":{"title":"Buying Triggers Win Over Product Features | #1412","slug":"buying-triggers-win-over-product-features-1412","published_at":"2026-04-29T21:00:00+00:00","page_url":"https://stenobird.com/podcast/sales-secrets-15609/buying-triggers-win-over-product-features-1412","show_page_url":"https://stenobird.com/podcast/sales-secrets-15609","url":"https://sales-secrets.simplecast.com/episodes/buying-triggers-win-over-product-features-1412-TyXfCi94","audio_url":"https://cdn.simplecast.com/media/audio/transcoded/d348fc2d-e541-48dd-abbd-ba5a4ee5b073/e4078314-7400-4955-bf35-ef3aadb5aa38/episodes/audio/group/4752e801-7a64-4388-99f0-3a2abeb68518/group-item/62b566b5-d4c1-4971-a6da-afdda450f77b/128_default_tc.mp3?aid=rss_feed&feed=Z_Rd8DgT","summary":"Here's why buying triggers matter more than product pitches. The best reps understand that buyers move for different reasons: revenue, savings, time, effort, pain, goals, comfort, praise, status, and security. The real skill is identifying the one trigger that matters most right now and building the conversation around it.","meta_description":"Here's why buying triggers matter more than product pitches. The best reps understand that buyers move for different reasons: revenue, savings, time, effo…","key_points":[],"chapters":[],"topics":[],"duration_seconds":209,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/sales-secrets-15609/episodes/buying-triggers-win-over-product-features-1412/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/sales-secrets-15609/buying-triggers-win-over-product-features-1412.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}