{"podcast":{"title":"Sales POP! Podcasts: Insights from Top Experts in Sales, Marketing, Leadership & More.","slug":"sales-pop-podcasts-insights-from-top-experts-in-sales-marketing-leadership-more-340492","podcast_index_feed_id":340492,"rss_url":"https://salespop.libsyn.com/rss","website_url":"https://www.salespop.net","image_url":"https://static.libsyn.com/p/assets/1/5/1/6/15166615099be32240be95ea3302a6a1/SALES_POP.jpg","author":"Sales POP!","episode_count":1656,"summary":"Sales POP! is your shortcut to sales, marketing and leadership excellence, offering short, insightful episodes with top global thought leaders, hosted by John Golden.","last_synced_at":"2026-07-26T18:18:13.620213+00:00","page_url":"https://stenobird.com/podcast/sales-pop-podcasts-insights-from-top-experts-in-sales-marketing-leadership-more-340492"},"episode":{"title":"Value-Based Selling for Professional Services","slug":"value-based-selling-for-professional-services","published_at":"2026-07-25T18:49:00+00:00","page_url":"https://stenobird.com/podcast/sales-pop-podcasts-insights-from-top-experts-in-sales-marketing-leadership-more-340492/value-based-selling-for-professional-services","show_page_url":"https://stenobird.com/podcast/sales-pop-podcasts-insights-from-top-experts-in-sales-marketing-leadership-more-340492","url":"https://salespop.libsyn.com/value-based-selling-for-professional-services","audio_url":"https://dts.podtrac.com/redirect.mp3/traffic.libsyn.com/secure/salespop/Christopher_C._Papin.mp3?dest-id=1131191","summary":"Christopher C. Papin, attorney, CPA, and insurance producer at Papin CPA and Papin Law, explains how professionals move clients past price objections by anchoring proposals to the client's stated goals and framing fees against measurable ROI, such as spending $5,000 to save $15,000. He also shows where AI helps advice and where credentialed judgment must take over. Learn more at https://www.papincpa.com/","meta_description":"Christopher C. Papin, attorney, CPA, and insurance producer at Papin CPA and Papin Law, explains how professionals move clients past price objections by a…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1467,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/sales-pop-podcasts-insights-from-top-experts-in-sales-marketing-leadership-more-340492/episodes/value-based-selling-for-professional-services/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/sales-pop-podcasts-insights-from-top-experts-in-sales-marketing-leadership-more-340492/value-based-selling-for-professional-services.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}