{"podcast":{"title":"Sales Pipeline Radio","slug":"sales-pipeline-radio-1051340","podcast_index_feed_id":1051340,"rss_url":"https://feed.podbean.com/salespipelineradio.com/feed.xml","website_url":"https://salespipelineradio.com","image_url":"https://pbcdn1.podbean.com/imglogo/image-logo/955642/SPR_Square_Logo_3000x3000_u62nrv.jpg","author":"Matt Heinz, Heinz Marketing","episode_count":414,"summary":"Sales Pipeline Radio features the brightest minds in B2B sales & marketing, sharing secrets to driving greater volume, velocity and conversion of sales pipelines in any industry. Matt covers the entire pipeline – demand generation, lead management, sales effectiveness, technology and more – all focused on helping you find, manage and win more business. Thank you for joining host Matt Heinz, president of Heinz Marketing, in this fast-paced, power-packed program.","last_synced_at":"2026-07-18T08:18:35.224141+00:00","page_url":"https://stenobird.com/podcast/sales-pipeline-radio-1051340"},"episode":{"title":"Seven AI Agent Archetypes for B2B GTM","slug":"seven-ai-agent-archetypes-for-b2b-gtm","published_at":"2026-05-15T20:20:17+00:00","page_url":"https://stenobird.com/podcast/sales-pipeline-radio-1051340/seven-ai-agent-archetypes-for-b2b-gtm","show_page_url":"https://stenobird.com/podcast/sales-pipeline-radio-1051340","url":"https://salespipelineradio.com/e/seven-ai-agent-archetypes-for-b2b-gtm/","audio_url":"https://mcdn.podbean.com/mf/web/289uk2cpik7q2i4j/Sales_Pipeline_Radio_Matt_Heinz_and_Jessie_Johnson_-_editedagcpk.mp3","summary":"This week's show is entitled, \"Seven AI Agent Archetypes for B2B GTM\" and my guest is Jessie Johnson, Principal Analyst at Forrester. Tune in as we discuss... AI isn’t replacing marketers, it’s reshaping what they do. The fear of being replaced is shifting toward a more useful question: what do I bring to this that AI can’t? Not all AI agents are created equal. Forrester’s seven AI agent archetypes give go-to-market teams a practical way to think about which type of AI they need and where it actually belongs in their workflow. Trust AI aggressively, but verify religiously. The teams winning with AI aren’t the ones who set it and forget it…they’re the ones who stay deeply in the loop, questioning outputs until the trust is truly earned and the sources are transparent. Listen Now | Watch the video HERE Matt interviews the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to acceleration@heinzmarketing.com. Sales Pipeline Radio was recently listed as one of 30 Best Sales Management Podcasts and Top 60 Sales Podcasts You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! You can even ask Siri, Alexa and Google or search on Audible!","meta_description":"This week's show is entitled, \"Seven AI Agent Archetypes for B2B GTM\" and my guest is Jessie Johnson, Principal Analyst at Forrester. Tune in as we discus…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1054,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/sales-pipeline-radio-1051340/episodes/seven-ai-agent-archetypes-for-b2b-gtm/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/sales-pipeline-radio-1051340/seven-ai-agent-archetypes-for-b2b-gtm.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}