{"podcast":{"title":"Sales Pipeline Radio","slug":"sales-pipeline-radio-1051340","podcast_index_feed_id":1051340,"rss_url":"https://feed.podbean.com/salespipelineradio.com/feed.xml","website_url":"https://salespipelineradio.com","image_url":"https://pbcdn1.podbean.com/imglogo/image-logo/955642/SPR_Square_Logo_3000x3000_u62nrv.jpg","author":"Matt Heinz, Heinz Marketing","episode_count":414,"summary":"Sales Pipeline Radio features the brightest minds in B2B sales & marketing, sharing secrets to driving greater volume, velocity and conversion of sales pipelines in any industry. Matt covers the entire pipeline – demand generation, lead management, sales effectiveness, technology and more – all focused on helping you find, manage and win more business. Thank you for joining host Matt Heinz, president of Heinz Marketing, in this fast-paced, power-packed program.","last_synced_at":"2026-07-18T08:18:35.224141+00:00","page_url":"https://stenobird.com/podcast/sales-pipeline-radio-1051340"},"episode":{"title":"From CMO to CRO: Best Practices and Cautionary Tales From a B2B Legend","slug":"from-cmo-to-cro-best-practices-and-cautionary-tales-from-a-b2b-legend","published_at":"2025-05-20T18:39:43+00:00","page_url":"https://stenobird.com/podcast/sales-pipeline-radio-1051340/from-cmo-to-cro-best-practices-and-cautionary-tales-from-a-b2b-legend","show_page_url":"https://stenobird.com/podcast/sales-pipeline-radio-1051340","url":"https://salespipelineradio.com/e/from-cmo-to-cro-best-practices-and-cautionary-tales-from-a-b2b-legend/","audio_url":"https://mcdn.podbean.com/mf/web/ghsqze8s99vxvc8i/B2B_Summit_NA_2025_-_Latane_Conant_6sense_mixdownboefy.mp3","summary":"In this special episode of Sales Pipeline Radio from the Forrester B2B Summit 2025 marketplace floor, Matt spoke with Latané Conant, Chief Revenue Officer at 6sense. Don't miss an episode! Subscribe to Sales Pipeline Radio or tune in live Thursdays at 11:30 PT | 12:30 MT | 1:30 CT | 2:30 ET on LinkedIn (also available on demand). In just 20 fast-paced minutes, host Matt interviews the brightest minds in sales and marketing, delivering actionable advice, best practices, and insights for B2B sales and marketing professionals. Sales Pipeline Radio was recently recognized as one of the 25 Best Sales Management Podcasts and Top 60 Sales Podcasts—don’t miss out!You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! You can even ask Siri, Alexa and Google or search on Audible!","meta_description":"In this special episode of Sales Pipeline Radio from the Forrester B2B Summit 2025 marketplace floor, Matt spoke with Latané Conant, Chief Revenue Officer…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1517,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/sales-pipeline-radio-1051340/episodes/from-cmo-to-cro-best-practices-and-cautionary-tales-from-a-b2b-legend/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/sales-pipeline-radio-1051340/from-cmo-to-cro-best-practices-and-cautionary-tales-from-a-b2b-legend.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}