{"podcast":{"title":"Safe Doesn't Scale","slug":"safe-doesn-t-scale-7693846","podcast_index_feed_id":7693846,"rss_url":"https://feeds.captivate.fm/limelight/","website_url":"https://www.limelighthq.com/","image_url":"https://artwork.captivate.fm/acfbba0c-a85e-4aa3-9cd2-d33855c85dcd/SDS-Artwork.jpg","author":"David Walsh","episode_count":20,"summary":"\"What's the ROI?\" Those three words kill more creative marketing ideas than bad execution ever will. Not here. Safe Doesn't Scale is a weekly podcast for marketing and growth leaders. We’ll be interviewing Heads of Marketing, Unicorn Founders, and Revenue Leaders at B2B companies to prove that the riskiest marketing campaigns drive the biggest returns. While brands are burning $500K on LinkedIn ads that are generating zero demos, there’s someone out there who closed a $2M deal they sourced from a meme. Host David Walsh, Founder of Limelight, breaks down real examples from brands spending less and converting more by leaning into creator-led growth, unconventional distribution, and campaigns that make traditional marketers panic. You’ll learn: How growth leaders sell “unsafe” ideas to the C-suite How to attribute sales pipeline to content, creators, and social signals Why the campaigns that feel uncomfortable often drive the most revenue No e-book downloads. No buzzwords. This show is for marketers with a chip on their shoulder who are tired of playing it safe. We celebrate the campaigns that make legal sweat and sales teams crush quota. Because marketers who don't take risks won't…","last_synced_at":"2026-07-09T16:20:37.514205+00:00","page_url":"https://stenobird.com/podcast/safe-doesn-t-scale-7693846"},"episode":{"title":"Stop Wasting Ad Budgets (with Michel Lieben from ColdIQ) | Ep. 6","slug":"stop-wasting-ad-budgets-with-michel-lieben-from-coldiq-ep-6","published_at":"2026-03-19T07:00:00+00:00","page_url":"https://stenobird.com/podcast/safe-doesn-t-scale-7693846/stop-wasting-ad-budgets-with-michel-lieben-from-coldiq-ep-6","show_page_url":"https://stenobird.com/podcast/safe-doesn-t-scale-7693846","url":"https://www.limelighthq.com/","audio_url":"https://episodes.captivate.fm/episode/271a9bc7-2676-4d20-a9fa-4d05b0c85ec0.mp3","summary":"AI promised to make B2B go-to-market strategies effortless, but it actually just flooded everyone's inbox with generic noise. As automated outreach scales, buyer trust plummets, leaving marketing teams wondering why their massive volume plays are falling flat. The uncomfortable truth is that the tactics that refuse to scale are the exact ones driving the highest returns. ㅤ David Walsh sits down with Michel Lieben , CEO and Founder of ColdIQ , to dissect what is actually working in modern B2B sales. Michel built a multi-million dollar revenue engine within 31 months by taking a completely contrarian approach to content and outreach. Listeners will walk away with a blueprint for cutting through the automated clutter and building genuine authority. ㅤ Michel brings hard data to the table, proving that 70% of his agency's leads come directly from a highly orchestrated LinkedIn strategy. He shares his exact framework for turning an entire workforce into a localized army of content creators, adding $155K in monthly recurring revenue in a single quarter. He also reveals his unconventional approach to SEO, which involves embedding functional technology right into blog posts. ㅤ Guest Bio Michel Lieben is the Founder and CEO at ColdIQ , a sales prospecting and go-to-market agency that helps B2B organizations build scalable revenue engines. Scaling the agency from zero to over $6 million in Annual Recurring Revenue in just 31 months, Michel heavily leverages a viral content strategy and technical engineering rather than traditional mass outbound methods. He commands an audience of over 65,000 followers on LinkedIn and runs a weekly newsletter delivering sales tech news and tool reviews. Despite running a tech-heavy outbound agency, Michel is a vocal advocate for leading with value…","meta_description":"AI promised to make B2B go-to-market strategies effortless, but it actually just flooded everyone's inbox with generic noise. As automated outreach scales…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2013,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/safe-doesn-t-scale-7693846/episodes/stop-wasting-ad-budgets-with-michel-lieben-from-coldiq-ep-6/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/safe-doesn-t-scale-7693846/stop-wasting-ad-budgets-with-michel-lieben-from-coldiq-ep-6.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}