{"podcast":{"title":"Safe Doesn't Scale","slug":"safe-doesn-t-scale-7693846","podcast_index_feed_id":7693846,"rss_url":"https://feeds.captivate.fm/limelight/","website_url":"https://www.limelighthq.com/","image_url":"https://artwork.captivate.fm/acfbba0c-a85e-4aa3-9cd2-d33855c85dcd/SDS-Artwork.jpg","author":"David Walsh","episode_count":20,"summary":"\"What's the ROI?\" Those three words kill more creative marketing ideas than bad execution ever will. Not here. Safe Doesn't Scale is a weekly podcast for marketing and growth leaders. We’ll be interviewing Heads of Marketing, Unicorn Founders, and Revenue Leaders at B2B companies to prove that the riskiest marketing campaigns drive the biggest returns. While brands are burning $500K on LinkedIn ads that are generating zero demos, there’s someone out there who closed a $2M deal they sourced from a meme. Host David Walsh, Founder of Limelight, breaks down real examples from brands spending less and converting more by leaning into creator-led growth, unconventional distribution, and campaigns that make traditional marketers panic. You’ll learn: How growth leaders sell “unsafe” ideas to the C-suite How to attribute sales pipeline to content, creators, and social signals Why the campaigns that feel uncomfortable often drive the most revenue No e-book downloads. No buzzwords. This show is for marketers with a chip on their shoulder who are tired of playing it safe. We celebrate the campaigns that make legal sweat and sales teams crush quota. Because marketers who don't take risks won't…","last_synced_at":"2026-07-09T16:20:37.514205+00:00","page_url":"https://stenobird.com/podcast/safe-doesn-t-scale-7693846"},"episode":{"title":"Booking Out SDR Calendars For Three Months Post-Stealth (with Bruno Basic from Dual Entry) | Ep. 9","slug":"booking-out-sdr-calendars-for-three-months-post-stealth-with-bruno-basic-from-dual-entry-ep-9","published_at":"2026-04-09T07:00:00+00:00","page_url":"https://stenobird.com/podcast/safe-doesn-t-scale-7693846/booking-out-sdr-calendars-for-three-months-post-stealth-with-bruno-basic-from-dual-entry-ep-9","show_page_url":"https://stenobird.com/podcast/safe-doesn-t-scale-7693846","url":"https://www.limelighthq.com/","audio_url":"https://episodes.captivate.fm/episode/4f28c827-bc4a-408c-867f-9128de789cf3.mp3","summary":"B2B marketing has become a sea of automated noise and generic outreach. Buyers are doing their own research in hidden channels, yet sales teams are still relying on outdated playbooks and spray-and-pray tactics. The companies winning today aren't just sending more emails: they are building entirely new go-to-market systems built on genuine interaction and behavioral data. I am your host, David Walsh, and today we sit down with Bruno Basic, who recently helped steer a $90 million Series A launch out of stealth mode. We break down the exact strategies used to generate massive demand for a highly technical software product. You will walk away with a clear understanding of how to blend creator-led campaigns with hyper-targeted paid advertising. Bruno brings a systems-thinking approach to growth that bridges the gap between marketing and sales efficiency. He shares his real-world data on using niche social creators to build brand awareness in the finance sector. We also talk about his specific approach to avoiding automated slop, keeping copywriting human, and why ignoring your ad platform representatives is a costly mistake. Guest Bio Bruno Basic is the Go-to-Market Leader and Head of Growth at DualEntry , a New York-based AI-native ERP software company. Taking a hands-on approach to scaling revenue, Bruno operates across marketing, paid advertising, and customer success. He recently helped launch DualEntry out of stealth mode, supporting a massive $90 million Series A funding round co-led by Lightspeed Venture Partners and Khosla Ventures. A multi-faceted leader, he frequently engages directly with users to ensure a tight iteration loop between market signals and product development. What We Cover Launching out of stealth mode: Bruno details the exact creator-led strategy…","meta_description":"B2B marketing has become a sea of automated noise and generic outreach. Buyers are doing their own research in hidden channels, yet sales teams are still…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1934,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/safe-doesn-t-scale-7693846/episodes/booking-out-sdr-calendars-for-three-months-post-stealth-with-bruno-basic-from-dual-entry-ep-9/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/safe-doesn-t-scale-7693846/booking-out-sdr-calendars-for-three-months-post-stealth-with-bruno-basic-from-dual-entry-ep-9.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}