{"podcast":{"title":"Safe Doesn't Scale","slug":"safe-doesn-t-scale-7693846","podcast_index_feed_id":7693846,"rss_url":"https://feeds.captivate.fm/limelight/","website_url":"https://www.limelighthq.com/","image_url":"https://artwork.captivate.fm/acfbba0c-a85e-4aa3-9cd2-d33855c85dcd/SDS-Artwork.jpg","author":"David Walsh","episode_count":20,"summary":"\"What's the ROI?\" Those three words kill more creative marketing ideas than bad execution ever will. Not here. Safe Doesn't Scale is a weekly podcast for marketing and growth leaders. We’ll be interviewing Heads of Marketing, Unicorn Founders, and Revenue Leaders at B2B companies to prove that the riskiest marketing campaigns drive the biggest returns. While brands are burning $500K on LinkedIn ads that are generating zero demos, there’s someone out there who closed a $2M deal they sourced from a meme. Host David Walsh, Founder of Limelight, breaks down real examples from brands spending less and converting more by leaning into creator-led growth, unconventional distribution, and campaigns that make traditional marketers panic. You’ll learn: How growth leaders sell “unsafe” ideas to the C-suite How to attribute sales pipeline to content, creators, and social signals Why the campaigns that feel uncomfortable often drive the most revenue No e-book downloads. No buzzwords. This show is for marketers with a chip on their shoulder who are tired of playing it safe. We celebrate the campaigns that make legal sweat and sales teams crush quota. Because marketers who don't take risks won't…","last_synced_at":"2026-07-09T16:20:37.514205+00:00","page_url":"https://stenobird.com/podcast/safe-doesn-t-scale-7693846"},"episode":{"title":"68% of Executives Say This One Thing Would Make Them Hit Their Numbers (with Sangram Vajre from GTM Partners) | Ep. 19","slug":"68-of-executives-say-this-one-thing-would-make-them-hit-their-numbers-with-sangram-vajre-from-gtm-partners-ep-19","published_at":"2026-07-09T07:00:00+00:00","page_url":"https://stenobird.com/podcast/safe-doesn-t-scale-7693846/68-of-executives-say-this-one-thing-would-make-them-hit-their-numbers-with-sangram-vajre-from-gtm-partners-ep-19","show_page_url":"https://stenobird.com/podcast/safe-doesn-t-scale-7693846","url":"https://www.limelighthq.com/","audio_url":"https://episodes.captivate.fm/episode/401ab734-8ec7-4a37-aaeb-0c97f4fa191e.mp3","summary":"Most B2B companies are running inbound and outbound because they're comfortable, measurable, and feel like a spreadsheet they already know. That's exactly why the motion that creates the biggest deal sizes and longest customer relationships stays chronically underinvested. ㅤ David Walsh , founder of Limelight , sits down with Sangram Vajre , co-founder and CEO of GTM Partners , to get into the real mechanics of go-to-market: how teams lose alignment, why partner-led motion outperforms everything else, and what it actually takes to build content that 175,000 people read weekly. ㅤ Sangram has been in the rooms where these decisions get made. He ran marketing at Pardot through a $2.5 billion Salesforce acquisition, co-founded and scaled the ABM platform Terminus to over $100M in revenue, and now runs the go-to-market research firm he built from zero to ~$10M without raising a single dollar. ㅤ Guest Bio Sangram Vajre is co-founder and CEO of GTM Partners , a data-driven go-to-market analyst and advisory firm he built alongside Bryan Brown, Lindsay Cordell, and Judd Borakove. Before GTM Partners, he co-founded Terminus, one of the companies that created the ABM software category, and before that ran marketing at Pardot through its acquisition into Salesforce. He's the author of three books on B2B go-to-market, including MOVE , a Wall Street Journal and USA Today bestseller co-written with Bryan Brown. He's spoken at UNBOUND (formerly INBOUND) for ten consecutive years and hosts the GTMonday research newsletter, now published as Run on GTM OS , with over 175,000 subscribers. ㅤ What We Cover Why marketing is a silo of silos: The graphic designer, the demand gen manager, the ABM lead, and the social team often have no shared understanding of what they're collectively trying to…","meta_description":"Most B2B companies are running inbound and outbound because they're comfortable, measurable, and feel like a spreadsheet they already know. That's exactly…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2222,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/safe-doesn-t-scale-7693846/episodes/68-of-executives-say-this-one-thing-would-make-them-hit-their-numbers-with-sangram-vajre-from-gtm-partners-ep-19/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/safe-doesn-t-scale-7693846/68-of-executives-say-this-one-thing-would-make-them-hit-their-numbers-with-sangram-vajre-from-gtm-partners-ep-19.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}