{"podcast":{"title":"SaaS Interviews with CEOs, Startups, Founders","slug":"saas-interviews-with-ceos-startups-founders-46902","podcast_index_feed_id":46902,"rss_url":"https://nathanlatkathetop.libsyn.com/rss","website_url":"http://getlatka.com","image_url":"https://static.libsyn.com/p/assets/a/9/2/c/a92c13a488d25883e5bbc093207a2619/Master_Template.png","author":"Nathan Latka","episode_count":3086,"summary":"What if you knew data behind the fastest growing SaaS companies today? Each morning join Nathan Latka as he spends 15 minutes interviewing SaaS founders. You'll learn how SaaS CEO's launched their startup and grew it into a real SaaS business. SaaS Founders range from bootstrapped to funded, MVP to 10,000 customers, pre revenue to pre IPO.","last_synced_at":"2026-06-04T04:19:10.512238+00:00","page_url":"https://stenobird.com/podcast/saas-interviews-with-ceos-startups-founders-46902"},"episode":{"title":"Founder uses Genius Playbook to hit $1M revenue with no employees","slug":"founder-uses-genius-playbook-to-hit-1m-revenue-with-no-employees","published_at":"2025-12-24T04:00:00+00:00","page_url":"https://stenobird.com/podcast/saas-interviews-with-ceos-startups-founders-46902/founder-uses-genius-playbook-to-hit-1m-revenue-with-no-employees","show_page_url":"https://stenobird.com/podcast/saas-interviews-with-ceos-startups-founders-46902","url":"https://nathanlatkathetop.libsyn.com/founder-uses-genius-playbook-to-hit-1m-revenue-with-no-employees","audio_url":"https://podtrac.com/pts/redirect.mp3/traffic.libsyn.com/secure/nathanlatkathetop/Andrew_Nathan_-_DraftV3.mp3?dest-id=284781","summary":"In this episode, we sit down with Andrew Fennell, founder of Standout CV, to unpack how he built and scaled a resume-builder SaaS to over 18 million organic visitors , $30K MRR , and $1M+ in lifetime revenue — without venture funding. Andrew walks through his SEO-first go-to-market strategy, pricing evolution, churn reduction, and the exact content and link-building tactics that helped him win in an ultra-competitive space. This episode is a masterclass in bootstrapped SaaS growth, monetization, and acquisition efficiency. _________________________________________________________________________________ What You'll Learn Founder Story How a recruitment background led to a SaaS opportunity Transitioning from services to scalable software Bootstrapping vs. raising capital Pricing & Revenue Why one-time payments killed LTV Switching to subscriptions to unlock recurring revenue Using low-friction paid trials to boost conversion GTM / Outbound SEO as the core go-to-market motion Why content beats ads in crowded markets Building trust before monetization SEO / AEO Creating linkable assets journalists actually cite Digital PR vs. guest posting Programmatic SEO pitfalls and content pruning Scaling & Operations Reducing churn in naturally short-term SaaS use cases Running a high-margin SaaS with a small team Positioning a bootstrapped business for acquisition _________________________________________________________________________________ Andrew started Standout CV as a freelance CV-writing service, evolved it into a content-driven traffic engine, and eventually built a subscription SaaS now generating consistent monthly revenue. Today, he's also advising other SaaS companies on SEO while exploring acquisition offers for the business. Whether you're a bootstrapped SaaS founder…","meta_description":"In this episode, we sit down with Andrew Fennell, founder of Standout CV, to unpack how he built and scaled a resume-builder SaaS to over 18 million organ…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1534,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/saas-interviews-with-ceos-startups-founders-46902/episodes/founder-uses-genius-playbook-to-hit-1m-revenue-with-no-employees/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/saas-interviews-with-ceos-startups-founders-46902/founder-uses-genius-playbook-to-hit-1m-revenue-with-no-employees.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}