{"podcast":{"title":"Rooted Agritourism","slug":"rooted-agritourism-6069338","podcast_index_feed_id":6069338,"rss_url":"https://media.rss.com/sunnymarymeadow/feed.xml","website_url":"https://rss.com/podcasts/sunnymarymeadow","image_url":"https://media.rss.com/sunnymarymeadow/20250829_020827_937b273e6cf8369c49b5b4e524a703f7.jpg","author":"Liz Fiedler","episode_count":186,"summary":"Rooted Agritourism is the go-to podcast for rural entrepreneurs building diversified, sustainable, and story-driven farm businesses. Hosted by Dr. Liz Fiedler Mergen—flower farmer, educator, and founder of Sunny Mary Meadow cut flower farm—this show goes beyond blooms to explore the full spectrum of agritourism and value-added agriculture. Whether you're launching a U-pick field, hosting farm events, bottling your own products, or dreaming up the next big rural business idea, you'll find honest insights, real-world strategies, and a whole lot of encouragement here. Each episode blends personal experience, practical tools, and conversations with innovative ag-based business owners who are redefining what it means to grow on your own terms. From marketing perishable products to navigating burnout, building memberships, and scaling farm income streams— Rooted Agritourism is your weekly companion for building a life and business deeply rooted in purpose, place, and profitability. Podcast Website: https://www.sunnymarymeadowcoaching.com/rootedagritourism Podcast Instagram: https://www.instagram.com/rootedagritourism/ Business Coaching: https://www.sunnymarymeadowcoaching.com/ Farm Webs…","last_synced_at":"2026-06-24T00:18:07.444370+00:00","page_url":"https://stenobird.com/podcast/rooted-agritourism-6069338"},"episode":{"title":"Crop Planning for a Flower Farm that Actually Works","slug":"crop-planning-for-a-flower-farm-that-actually-works","published_at":"2026-01-27T21:08:01+00:00","page_url":"https://stenobird.com/podcast/rooted-agritourism-6069338/crop-planning-for-a-flower-farm-that-actually-works","show_page_url":"https://stenobird.com/podcast/rooted-agritourism-6069338","url":"https://rss.com/podcasts/sunnymarymeadow/2496567","audio_url":"https://content.rss.com/episodes/185131/2496567/sunnymarymeadow/2026_01_27_21_07_48_1b2ca96d-7264-4e4b-add3-c7e09aa9bd0a.mp3","summary":"Dr. Liz Fiedler Mergen, owner of Sunny Mary Meadow, delves into the core principles of crop planning for flower farms. Emphasizing alignment rather than control, she discusses scheduling bloom times to match sales needs. Liz shares insights from her own experiences, explaining how she uses succession planting and planning tools to optimize planting schedules and fulfill her varied event commitments. While promoting her crop planning platform Farmers to Florist , she insists the principles can be applied manually with notebooks or spreadsheets. Liz underscores the importance of early planning to make informed decisions and maximize the use of crops during their harvest windows. The episode also highlights the upcoming Flower Farmer Forum conference and provides resources for further learning and support for rural entrepreneurs. 00:00 Introduction to Crop Planning 00:10 Welcome to Rooted Agritourism 00:40 Understanding Crop Planning for Flower Farms 01:50 The Importance of Crop Planning 02:32 Real-Life Examples from My Farm 04:02 Planning for Different Business Models 05:27 Succession Planting and Season Extension 09:11 Using Tools for Efficient Crop Planning 13:10 Final Thoughts and Upcoming Events Pre-Order Flowers Bloom Anyway : https://www.barnesandnoble.com/w/flowers-bloom-anyway-a-memoir-liz-fiedler-mergen/1148638651?ean=9781636989273 Save $25 on your CoolBot: https://storeitcold.referralrock.com/lv1/6R543BWF/ Podcast Website: https://www.sunnymarymeadowcoaching.com/rootedagritourism Podcast Instagram: https://www.instagram.com/rootedagritourism/ Business Coaching: https://www.sunnymarymeadowcoaching.com/ Farm Website: www.sunnymarymeadow.com FarmerstoFlorists: https://www.farmerstoflorists.com/ Farm Instagram: https://www.instagram.com/sunnymarymeadow/ Podcast Fac…","meta_description":"Dr. Liz Fiedler Mergen, owner of Sunny Mary Meadow, delves into the core principles of crop planning for flower farms. Emphasizing alignment rather than c…","key_points":[],"chapters":[],"topics":[],"duration_seconds":852,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/rooted-agritourism-6069338/episodes/crop-planning-for-a-flower-farm-that-actually-works/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/rooted-agritourism-6069338/crop-planning-for-a-flower-farm-that-actually-works.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}