{"podcast":{"title":"RISE TO LEAD","slug":"rise-to-lead-7731084","podcast_index_feed_id":7731084,"rss_url":"https://feeds.simplecast.com/9OqHaPre","website_url":"https://rise-to-lead.simplecast.com","image_url":"https://image.simplecastcdn.com/images/96a10b54-3566-4ae1-87fd-fd8bff7bd182/4e16be62-199c-4e2b-8b96-59ff4acbd66d/3000x3000/podcastimage.jpg?aid=rss_feed","author":"Regina Huber","episode_count":88,"summary":"Fearless Voices, Bold Leadership, Unconventional Thinking Welcome to the hub of leadership inspiration with Regina Huber. Tune in for candid conversations and invaluable wisdom from bold leaders across industries and cultures. RISE TO LEAD is where fearless voices and unconventional minds share how they shape movements, businesses, teams—and themselves. This show celebrates creative leadership in all forms, from the stage to the boardroom, from community spaces to solo ventures. We explore creative, sometimes unexpected expressions of leadership — from business innovators and band leaders to movement makers. Come for bold heart, audacious action, and the kind of leadership that creates greater freedom for you and those you get to impact. For leaders ready to reclaim their life beyond career or business, book a call here: https://tinyurl.com/typcall.","last_synced_at":"2026-06-24T10:20:06.759290+00:00","page_url":"https://stenobird.com/podcast/rise-to-lead-7731084"},"episode":{"title":"The Leader’s Story Advantage with James Moffat","slug":"the-leader-s-story-advantage-with-james-moffat","published_at":"2026-03-11T00:00:00+00:00","page_url":"https://stenobird.com/podcast/rise-to-lead-7731084/the-leader-s-story-advantage-with-james-moffat","show_page_url":"https://stenobird.com/podcast/rise-to-lead-7731084","url":"https://rise-to-lead.simplecast.com/episodes/the-leaders-story-advantage-with-james-moffat-mrIccal6","audio_url":"https://pdcn.co/e/podgo.simplecastaudio.com/2b3a7366-ad1b-4f8c-91d8-87e11c9b618c/episodes/c86fc790-ac21-44ac-90f6-c5c4f0f0d44c/audio/128/default.mp3?aid=rss_feed&awCollectionId=2b3a7366-ad1b-4f8c-91d8-87e11c9b618c&awEpisodeId=c86fc790-ac21-44ac-90f6-c5c4f0f0d44c&feed=9OqHaPre","summary":"Stories shape how people listen, remember, and decide. This conversation explores how leaders can use storytelling to communicate value, connect emotionally, and turn real client experiences into messages that convert. A former engineer turned global sales leader, James Moffat makes a compelling case that storytelling is one of the most practical leadership tools available. Drawing on decades in technical sales and leadership, he explains why many professionals lose their audience by focusing on features, slide decks, and technical detail instead of the human problem they are trying to solve. Through a simple framework, he shows how leaders can step back, understand real challenges, and communicate value through stories that connect — and convert. Rather than leading with products or services, the conversation shifts to real examples: a problem, the solution applied, and the results that followed. The discussion also reveals why many leaders struggle to grow their business or articulate their value. Often the issue isn’t a lack of expertise but overlooking what already exists — successful clients, proven results, and experiences that can become powerful narratives. Along the way, you’ll see why most people are natural storytellers without realizing it, and how better questions and real stories can create conversations that resonate and build lasting relationships. About James Moffat: James Moffat, based in Portugal helps leaders become more story-focused both in their business and personal life, leveraging their stories and what they already know, whilst articulating them into magical and irresistible value their clients, connections and family will love… …by working with them to: 1. 𝗔𝗦𝗦𝗘𝗦𝗦 – what is holding them back 2. 𝗔𝗗𝗝𝗨𝗦𝗧 – put into place their enablers 3. 𝗔𝗖𝗖𝗘𝗟𝗘…","meta_description":"Stories shape how people listen, remember, and decide. This conversation explores how leaders can use storytelling to communicate value, connect emotional…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2921,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/rise-to-lead-7731084/episodes/the-leader-s-story-advantage-with-james-moffat/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/rise-to-lead-7731084/the-leader-s-story-advantage-with-james-moffat.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}