{"podcast":{"title":"Revenue Builders","slug":"revenue-builders-5006014","podcast_index_feed_id":5006014,"rss_url":"https://feeds.simplecast.com/0ZQTlM6I","website_url":"https://www.forcemanagement.com/revenue-builders-podcast","image_url":"https://image.simplecastcdn.com/images/de81d237-fb77-4f97-95cc-b4be766ba83a/0a8be8e4-c417-48c4-8b34-806dc5a61c26/3000x3000/revenuebuilders-artworkcover-final.jpg?aid=rss_feed","author":"Force Management","episode_count":362,"summary":"Welcome to the Revenue Builders podcast, a weekly show featuring B2B sales leaders and executives. Hosted by Five-time CRO John McMahon and Force Management’s Co-Founder John Kaplan, the show goes in the barrel, behind the scenes with the people who have been there, done that and seen the results. Revenue Builders covers the best practices for scaling and growing your business, while sharing the pitfalls to avoid. Great conversation. Solid interviews. Tangible takeaways to help you succeed. If you enjoy our content, please subscribe, rate and review the show to help us reach more people. This show is brought to you by: Force Management where we help companies improve sales performance, executing their growth strategy at the point of sale. Check out forcemanagement.com more information.","last_synced_at":"2026-07-24T00:17:42.771589+00:00","page_url":"https://stenobird.com/podcast/revenue-builders-5006014"},"episode":{"title":"Why Top CROs Focus on Trends, Not Metrics with Bob Ranaldi","slug":"why-top-cros-focus-on-trends-not-metrics-with-bob-ranaldi","published_at":"2026-03-29T12:00:00+00:00","page_url":"https://stenobird.com/podcast/revenue-builders-5006014/why-top-cros-focus-on-trends-not-metrics-with-bob-ranaldi","show_page_url":"https://stenobird.com/podcast/revenue-builders-5006014","url":"https://www.forcemanagement.com/revenue-builders-podcast","audio_url":"https://dts.podtrac.com/redirect.mp3/cdn.simplecast.com/media/audio/transcoded/48383ae7-381a-43cf-bfb7-ac27bf106e90/43cdadc3-19af-415e-aa1e-49c2410d98ad/episodes/audio/group/0fc09820-e500-4f36-a0d9-746d91e8fb89/group-item/eafb5d5f-880b-4db7-bb4a-b4ac54a4efd0/128_default_tc.mp3?aid=rss_feed&feed=0ZQTlM6I","summary":"In today’s conversation, former Chief Revenue Officer and private equity operating partner Bob Ranaldi shares why great revenue leaders focus less on static metrics and more on the trends behind them. In this segment, Bob explains why looking at a single month of pipeline or bookings can be misleading, and why CROs and CEOs need to study the progression of key metrics over time.","meta_description":"In today’s conversation, former Chief Revenue Officer and private equity operating partner Bob Ranaldi shares why great revenue leaders focus less on stat…","key_points":[],"chapters":[],"topics":[],"duration_seconds":582,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/revenue-builders-5006014/episodes/why-top-cros-focus-on-trends-not-metrics-with-bob-ranaldi/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/revenue-builders-5006014/why-top-cros-focus-on-trends-not-metrics-with-bob-ranaldi.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}