{"podcast":{"title":"Revenue Builders","slug":"revenue-builders-5006014","podcast_index_feed_id":5006014,"rss_url":"https://feeds.simplecast.com/0ZQTlM6I","website_url":"https://www.forcemanagement.com/revenue-builders-podcast","image_url":"https://image.simplecastcdn.com/images/de81d237-fb77-4f97-95cc-b4be766ba83a/0a8be8e4-c417-48c4-8b34-806dc5a61c26/3000x3000/revenuebuilders-artworkcover-final.jpg?aid=rss_feed","author":"Force Management","episode_count":362,"summary":"Welcome to the Revenue Builders podcast, a weekly show featuring B2B sales leaders and executives. Hosted by Five-time CRO John McMahon and Force Management’s Co-Founder John Kaplan, the show goes in the barrel, behind the scenes with the people who have been there, done that and seen the results. Revenue Builders covers the best practices for scaling and growing your business, while sharing the pitfalls to avoid. Great conversation. Solid interviews. Tangible takeaways to help you succeed. If you enjoy our content, please subscribe, rate and review the show to help us reach more people. This show is brought to you by: Force Management where we help companies improve sales performance, executing their growth strategy at the point of sale. Check out forcemanagement.com more information.","last_synced_at":"2026-07-24T00:17:42.771589+00:00","page_url":"https://stenobird.com/podcast/revenue-builders-5006014"},"episode":{"title":"Why ICP and Persona Clarity Drives Sales Performance with Eric Erston","slug":"why-icp-and-persona-clarity-drives-sales-performance-with-eric-erston","published_at":"2026-03-15T12:00:00+00:00","page_url":"https://stenobird.com/podcast/revenue-builders-5006014/why-icp-and-persona-clarity-drives-sales-performance-with-eric-erston","show_page_url":"https://stenobird.com/podcast/revenue-builders-5006014","url":"https://www.forcemanagement.com/revenue-builders-podcast","audio_url":"https://dts.podtrac.com/redirect.mp3/cdn.simplecast.com/media/audio/transcoded/48383ae7-381a-43cf-bfb7-ac27bf106e90/43cdadc3-19af-415e-aa1e-49c2410d98ad/episodes/audio/group/88b94b42-fdad-4544-b5a8-13d77e6402df/group-item/5ecd8101-2670-42fa-9484-f0380e244225/128_default_tc.mp3?aid=rss_feed&feed=0ZQTlM6I","summary":"In today’s segment with Eric Erston, longtime sales leader and CRO of RegScale, Eric shares what separates top-performing sales teams from the rest – from maintaining laser focus on metrics and success definitions, to rigorously qualifying leads based on budget, timeframe, and pain points.","meta_description":"In today’s segment with Eric Erston, longtime sales leader and CRO of RegScale, Eric shares what separates top-performing sales teams from the rest – from…","key_points":[],"chapters":[],"topics":[],"duration_seconds":461,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/revenue-builders-5006014/episodes/why-icp-and-persona-clarity-drives-sales-performance-with-eric-erston/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/revenue-builders-5006014/why-icp-and-persona-clarity-drives-sales-performance-with-eric-erston.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}