{"podcast":{"title":"Revenue Builders","slug":"revenue-builders-5006014","podcast_index_feed_id":5006014,"rss_url":"https://feeds.simplecast.com/0ZQTlM6I","website_url":"https://www.forcemanagement.com/revenue-builders-podcast","image_url":"https://image.simplecastcdn.com/images/de81d237-fb77-4f97-95cc-b4be766ba83a/0a8be8e4-c417-48c4-8b34-806dc5a61c26/3000x3000/revenuebuilders-artworkcover-final.jpg?aid=rss_feed","author":"Force Management","episode_count":362,"summary":"Welcome to the Revenue Builders podcast, a weekly show featuring B2B sales leaders and executives. Hosted by Five-time CRO John McMahon and Force Management’s Co-Founder John Kaplan, the show goes in the barrel, behind the scenes with the people who have been there, done that and seen the results. Revenue Builders covers the best practices for scaling and growing your business, while sharing the pitfalls to avoid. Great conversation. Solid interviews. Tangible takeaways to help you succeed. If you enjoy our content, please subscribe, rate and review the show to help us reach more people. This show is brought to you by: Force Management where we help companies improve sales performance, executing their growth strategy at the point of sale. Check out forcemanagement.com more information.","last_synced_at":"2026-07-24T00:17:42.771589+00:00","page_url":"https://stenobird.com/podcast/revenue-builders-5006014"},"episode":{"title":"The Feature Trap: Why Enterprise Buyers Don’t Care with John Donnelly","slug":"the-feature-trap-why-enterprise-buyers-don-t-care-with-john-donnelly","published_at":"2026-04-12T12:00:00+00:00","page_url":"https://stenobird.com/podcast/revenue-builders-5006014/the-feature-trap-why-enterprise-buyers-don-t-care-with-john-donnelly","show_page_url":"https://stenobird.com/podcast/revenue-builders-5006014","url":"https://www.forcemanagement.com/revenue-builders-podcast","audio_url":"https://dts.podtrac.com/redirect.mp3/cdn.simplecast.com/media/audio/transcoded/48383ae7-381a-43cf-bfb7-ac27bf106e90/43cdadc3-19af-415e-aa1e-49c2410d98ad/episodes/audio/group/bd6c7d76-439d-4a79-8e6d-e09001fe8c81/group-item/dd8d4e57-bcb3-475e-b085-c86e6d8577c8/128_default_tc.mp3?aid=rss_feed&feed=0ZQTlM6I","summary":"John Donnelly is a seasoned enterprise sales leader with deep experience scaling complex sales motions across organizations like MobileIron and Kana. In this clip, he breaks down why so many sellers default to features, where discovery goes wrong, and how the best reps connect technical differentiation to real business impact to win complex deals.","meta_description":"John Donnelly is a seasoned enterprise sales leader with deep experience scaling complex sales motions across organizations like MobileIron and Kana. In t…","key_points":[],"chapters":[],"topics":[],"duration_seconds":462,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/revenue-builders-5006014/episodes/the-feature-trap-why-enterprise-buyers-don-t-care-with-john-donnelly/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/revenue-builders-5006014/the-feature-trap-why-enterprise-buyers-don-t-care-with-john-donnelly.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}