{"podcast":{"title":"Revenue Builders","slug":"revenue-builders-5006014","podcast_index_feed_id":5006014,"rss_url":"https://feeds.simplecast.com/0ZQTlM6I","website_url":"https://www.forcemanagement.com/revenue-builders-podcast","image_url":"https://image.simplecastcdn.com/images/de81d237-fb77-4f97-95cc-b4be766ba83a/0a8be8e4-c417-48c4-8b34-806dc5a61c26/3000x3000/revenuebuilders-artworkcover-final.jpg?aid=rss_feed","author":"Force Management","episode_count":362,"summary":"Welcome to the Revenue Builders podcast, a weekly show featuring B2B sales leaders and executives. Hosted by Five-time CRO John McMahon and Force Management’s Co-Founder John Kaplan, the show goes in the barrel, behind the scenes with the people who have been there, done that and seen the results. Revenue Builders covers the best practices for scaling and growing your business, while sharing the pitfalls to avoid. Great conversation. Solid interviews. Tangible takeaways to help you succeed. If you enjoy our content, please subscribe, rate and review the show to help us reach more people. This show is brought to you by: Force Management where we help companies improve sales performance, executing their growth strategy at the point of sale. Check out forcemanagement.com more information.","last_synced_at":"2026-07-24T00:17:42.771589+00:00","page_url":"https://stenobird.com/podcast/revenue-builders-5006014"},"episode":{"title":"How Revenue Leaders Scale Beyond Hero Sellers with Jason Forget, CRO Behind Multiple Startup-to-Scale Journeys","slug":"how-revenue-leaders-scale-beyond-hero-sellers-with-jason-forget-cro-behind-multiple-startup-to-scale-journeys","published_at":"2026-06-25T12:00:00+00:00","page_url":"https://stenobird.com/podcast/revenue-builders-5006014/how-revenue-leaders-scale-beyond-hero-sellers-with-jason-forget-cro-behind-multiple-startup-to-scale-journeys","show_page_url":"https://stenobird.com/podcast/revenue-builders-5006014","url":"https://www.forcemanagement.com/revenue-builders-podcast","audio_url":"https://dts.podtrac.com/redirect.mp3/cdn.simplecast.com/media/audio/transcoded/48383ae7-381a-43cf-bfb7-ac27bf106e90/43cdadc3-19af-415e-aa1e-49c2410d98ad/episodes/audio/group/9d67f2cb-cbbc-46cf-bd59-f1283160e5a6/group-item/0349a85e-50b9-4179-a4fd-02d05944cf26/128_default_tc.mp3?aid=rss_feed&feed=0ZQTlM6I","summary":"Jason Forget, President and CRO of Cockroach Labs, shares lessons from building revenue organizations from the earliest startup stages through large-scale growth, explaining why sales motions must continuously evolve as companies scale. The conversation explores the role of RevOps as a strategic advisor to leadership, the importance of building a strong middle class of sellers, hiring for adaptability and coachability, and creating cultures where problems surface early.","meta_description":"Jason Forget, President and CRO of Cockroach Labs, shares lessons from building revenue organizations from the earliest startup stages through large-scale…","key_points":[],"chapters":[],"topics":[],"duration_seconds":4047,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/revenue-builders-5006014/episodes/how-revenue-leaders-scale-beyond-hero-sellers-with-jason-forget-cro-behind-multiple-startup-to-scale-journeys/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/revenue-builders-5006014/how-revenue-leaders-scale-beyond-hero-sellers-with-jason-forget-cro-behind-multiple-startup-to-scale-journeys.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}