{"podcast":{"title":"RETHINK RETAIL","slug":"rethink-retail-69003","podcast_index_feed_id":69003,"rss_url":"https://feeds.soundcloud.com/users/soundcloud:users:452522544/sounds.rss","website_url":"https://www.rethink.industries","image_url":"https://i1.sndcdn.com/avatars-FodotxrjulO52EGC-49JRBg-original.jpg","author":"RETHINK Retail","episode_count":500,"summary":"RETHINK Retail - the evolution of retail in today…","last_synced_at":"2026-06-12T22:20:07.358510+00:00","page_url":"https://stenobird.com/podcast/rethink-retail-69003"},"episode":{"title":"Scaling Luxury: The Elizée Digital Playbook","slug":"scaling-luxury-the-eliz-e-digital-playbook","published_at":"2026-04-28T16:46:45+00:00","page_url":"https://stenobird.com/podcast/rethink-retail-69003/scaling-luxury-the-eliz-e-digital-playbook","show_page_url":"https://stenobird.com/podcast/rethink-retail-69003","url":"https://soundcloud.com/rethink-retail/scaling-luxury-the-elizee","audio_url":"https://feeds.soundcloud.com/stream/2310865853-rethink-retail-scaling-luxury-the-elizee.mp3","summary":"Emerging brands cannot outspend the giants. They have to out-think them. Avani Oswal, Head of Digital at Elizée, joins Marie Schwartz to share how they build trust for a high-price product in a market dominated by legacy names. THE HIGH-LEVEL INSIGHTS: - The Margin Trap: Why focusing on contribution margin is the only way to build a sustainable luxury business. - The Discovery Layer: Moving beyond SEO to win the race for Answer Engine Optimization (AEO). - Creative Velocity: Using technology to 5x your content output without losing the luxury human touch. - Double-Duty Dollars: Why the wall between \"brand building\" and \"performance marketing\" has to come down. Value isn't found in the algorithm. It is found in the connection.","meta_description":"Emerging brands cannot outspend the giants. They have to out-think them. Avani Oswal, Head of Digital at Elizée, joins Marie Schwartz to share how they bu…","key_points":[],"chapters":[],"topics":[],"duration_seconds":845,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/rethink-retail-69003/episodes/scaling-luxury-the-eliz-e-digital-playbook/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/rethink-retail-69003/scaling-luxury-the-eliz-e-digital-playbook.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}